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Apple iPhone 2018 launch event key highlights: Apple Watch Series 4, iPhone XR, Xs, Xs Max announced

Here's a recap of everything Apple announced at its event tonight.

  • Updated: September 13, 2018 12:16 AM IST
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It is that time of the year again when the tech community and aficionados alike pause to take a look at what Apple will be launching. At 10:30PM IST, Apple kicked off its annual event with a keynote address by CEO Tim Cook. What has followed has been a whirlwind tour of every new product that Apple will be launching this year.

The highlight of tonight’s event is the Apple iPhone. For just the second time, Apple will be launching three new iPhones together. All three will follow the design language introduced on the iPhone X last year, and are widely rumored to be called ‘iPhone Xc / Xr’, ‘iPhone Xs’, and the ‘iPhone Xs Max’.

Besides the iPhones, Apple is also rumored to be taking the wraps off the next-generation Watch. The Watch Series 4 is expected to retain the design language, but get a bigger display courtesy of slimmer bezels.

If all the reports are to be believed, Apple could also be unveiling next-generation iPads with USB Type-C ports, a new MacBook, AirPods 2, and also a low-cost HomePod speaker. We could also get an update on the AirPower Mat, which was unveiled last year, but is yet to hit the market.

Apple’s iPhone launch event is taking place at at the Steve Jobs theater in Apple Park, and is set to kick-off at 10:30PM IST. You can check out the live stream details here, or follow this space for real-time updates from the event.

Sambit Satpathy September 13, 201812:17 am

Apple Watch Series 4 launched with ECG support: Price, specifications and features

Sambit Satpathy September 13, 201812:17 am

Apple iPhone event 2018: iPhone Xs, iPhone Xs Max, iPhone Xr goes official; specifications, features

Sambit Satpathy September 13, 201812:16 am

And that’s a wrap folks.
Here’s a quick recap of all the announcements at tonight’s event.

Sambit Satpathy September 13, 201812:14 am

Software time –
iOS 12 will release on September 17.
macOS Mojave on September 24.

Sambit Satpathy September 13, 201812:13 am

The iPhone XR pre-orders kick off on October 19, and it will ship on October 26.

Sambit Satpathy September 13, 201812:12 am

The iPhone XS and iPhone XS Max will be reaching India on September 28.

Sambit Satpathy September 13, 201812:12 am

The iPhone XS and iPhone XS Max will go up for pre-orders on Friday. It will start shipping from September 21.

Sambit Satpathy September 13, 201812:11 am

iPhone XS prices start at $999. It will be available in 64GB, 256GB, and 512GB. Prices for the iPhone XS Max start at $1,099.

Sambit Satpathy September 13, 201812:10 am

Price time:
iPhone XR prices will start at $749, and will be available in 64GB, 128GB, and 256GB.

Sambit Satpathy September 13, 201812:04 am

Quick run through on everything about the new iPhone XR

Sambit Satpathy September 13, 201812:03 am

Battery life on the XR – An hour and half more than the iPhone 8 Plus.

Sambit Satpathy September 13, 201812:02 am

Also present is the ability to change the depth of field after a photo has been shot.

Sambit Satpathy September 13, 201812:01 am

Despite the single camera system, the portrait mode is present.

Sambit Satpathy September 13, 201812:01 am

For photography, there’s a 12-megapixel wide-angle camera at the back.

Sambit Satpathy September 13, 201812:00 am

Interestingly, under the hood is the latest A12 Bionic chipset. So no compromises here.

Sambit Satpathy September 13, 201812:00 am

There’s no 3D Touch on the iPhone XR, but there is Face ID.

Sambit Satpathy September 12, 201811:59 pm

The iPhone XR will be available in white, black, blue, coral, and yellow colors.

Sambit Satpathy September 12, 201811:58 pm

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Must admit it looks like an iPhone 8 with the edge-to-edge display of the iPhone X.

Sambit Satpathy September 12, 201811:57 pm

The Apple iPhone XR.

Sambit Satpathy September 12, 201811:55 pm

Time for another new iPhone! Video time.

Sambit Satpathy September 12, 201811:55 pm

Phil is back on stage.

Sambit Satpathy September 12, 201811:54 pm

Apple GiveBack – Apple will buy your old devices or recycle them for free if it’s not usable.

Sambit Satpathy September 12, 201811:49 pm

In China though, there will be a special model that can support two physical SIM cards.

Sambit Satpathy September 12, 201811:49 pm

Dual-SIM finally comes to iPhones, but not as you expect. The two new iPhones are able to support a physical SIM, and one eSIM.

Sambit Satpathy September 12, 201811:46 pm

Battery life – The iPhone XS lasts 30 minutes longer than the iPhone X. The Max variant lasts about 90 minutes longer.

Sambit Satpathy September 12, 201811:44 pm

Phil boasts saying the new iPhone XS brings in a “New era of photography.”

Sambit Satpathy September 12, 201811:43 pm

YESS! Portrait mode has been further improved. Now you can adjust the depth of field after a photo has been clicked.

Sambit Satpathy September 12, 201811:41 pm

Apple is sharing some great photos to highlight the new Smart HDR feature.

Sambit Satpathy September 12, 201811:39 pm

The camera gets a new feature called ‘Smart HDR’.

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At the front is a 7-megapixel camera with f/2.2 aperture, and a faster image sensor.

Sambit Satpathy September 12, 201811:37 pm

The iPhone XS gets a “remarkable new camera system” that includes a 12-megapixel wide-angle sensor, and a 12-megapixel telephoto sensor.

Sambit Satpathy September 12, 201811:36 pm

“The iPhone is the world’s most popular camera,” Phil.

Sambit Satpathy September 12, 201811:35 pm

Thankfully, Phil is back on stage to talk about the new iPhones’ cameras.

Sambit Satpathy September 12, 201811:34 pm

Third app being showcased is an AR app called ‘Galaga AR’.

Sambit Satpathy September 12, 201811:31 pm

Homecourt app being showcased on stage. This app takes a video of you playing Basketball, then analyzes different aspects of your game.

Sambit Satpathy September 12, 201811:29 pm

The Elder Scrolls: Blades is coming to iPhone this fall, preorders now.

Sambit Satpathy September 12, 201811:26 pm

A quick look back at the iPhone XS and the iPhone XS Max announced so far.

Sambit Satpathy September 12, 201811:25 pm

There’s quite a bit of talks around developers. Is this a rerun of WWDC?

Sambit Satpathy September 12, 201811:23 pm

We’re getting a quick run through of some iOS 12 features like AR, Memoji, Siri Shortcuts, etc.

Sambit Satpathy September 12, 201811:19 pm

The new iPhones come with 512GB of storage.

Sambit Satpathy September 12, 201811:17 pm

Under the hood is an A12 Bionic chip manufactured using a 7nm process. It boasts 6.9 billion transistors, 4-core GPU, and 6-core CPU. Performance is 15% faster than the A11.

Sambit Satpathy September 12, 201811:16 pm

The new iPhone Xs boasts a Face ID tech that is faster and more secure than before.

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The iPhone Xs Max has the biggest display ever on an iPhone yet.

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The bigger variant is called the iPhone Xs Max.

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Sambit Satpathy September 12, 201811:13 pm

Sambit Satpathy September 12, 201811:09 pm

Phil Schiller on stage to take us through the new iPhone(s).

Sambit Satpathy September 12, 201811:09 pm

So the leaks were correct.
It is the Apple iPhone Xs.

Sambit Satpathy September 12, 201811:08 pm

“Today, we’re going to take iPhone X to the next level,” Cook.

Sambit Satpathy September 12, 201811:07 pm

“iPhone X defined the future of the smartphone,” Tim Cook.

Sambit Satpathy September 12, 201811:06 pm

Time for the new iPhones!

Sambit Satpathy September 12, 201811:06 pm

India is not among the first batch of markets. Surprised?

Sambit Satpathy September 12, 201811:05 pm

The new Watch Series 4 will be going on sale from September 21. The GPS variant will be available in 26 countries, while the cellular variant will be available in 16 markets.

Sambit Satpathy September 12, 201811:04 pm

Watch Series 3 prices dropped to $279.

Sambit Satpathy September 12, 201811:04 pm

The Watch Series 4 is priced at $399 for the GPS variant, and $499 for the cellular variant.

Sambit Satpathy September 12, 201811:02 pm

Everything you want to know about the new Apple Watch Series 4.

Apple Watch Series 4 launched with ECG support: Price, specifications and features

Sambit Satpathy September 12, 201811:01 pm

Sambit Satpathy September 12, 201810:59 pm

The Watch Series 4 features a slim design, Bluetooth 5.0, around 18 hour battery life, and up to 6 hours of outdoor workout time.

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Apple Watch Series 4 has received FDA clearance.

Sambit Satpathy September 12, 201810:54 pm

Dr. Ivor J. Benjamin, President of the American Heart Association on stage to talk a bit more about the Watch.

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Users will be able to take an ECG anytime by opening the app, and placing their finger on the Digital Crown. Built-in electrodes on the back and crown detect electrical impulses from your heartbeat and give a heart-rate analysis in 30 seconds.

Sambit Satpathy September 12, 201810:51 pm

Watch Series 4 gets three new heart-rate monitoring feature. The Watch can detect a low heart-rate, irregular heart rhythm, and also let users take an ‘electrocardiogram’.

Sambit Satpathy September 12, 201810:49 pm

If the Watch detects a fall, it will ask you to call up Emergency Services. But if you’re motionless after a fall, the Watch will automatically call the emergency number.

Sambit Satpathy September 12, 201810:48 pm

“identifying a fall may sound like a straightforward problem but it takes a tremendous amount of data and analysis. We learned that with falls, there is a repeatable data pattern,” Williams.

Sambit Satpathy September 12, 201810:47 pm

Apple Watch Series 4 can detect a fall. Woah!

Sambit Satpathy September 12, 201810:47 pm

The new S4 chipset comes with a new dual-core 64-bit processor, and a GPU that is two times faster.

Sambit Satpathy September 12, 201810:46 pm

Under the hood is a new S4 chipset. The back of the Watch is made up of black ceramic and sapphire crystal.

Sambit Satpathy September 12, 201810:45 pm

Sambit Satpathy September 12, 201810:45 pm

The Digital Crown too has been redesigned. It now comes with haptic feedback.

Sambit Satpathy September 12, 201810:44 pm

There are a bunch of new watchfaces, including one that boasts 8 complications. There are also dynamic faces including fire, water, and vapor.

Sambit Satpathy September 12, 201810:43 pm

In line with the leaks we have seen before, the Watch Series 4 comes with a larger display – 30 percent larger than before.

Sambit Satpathy September 12, 201810:42 pm

The Watch Series 4 may look the same, but Apple says everything has been redesigned and reengineered.

Sambit Satpathy September 12, 201810:41 pm

APPLE WATCH SERIES 4!

Sambit Satpathy September 12, 201810:40 pm

“We’re taking Apple Watch to the next level.”

Sambit Satpathy September 12, 201810:39 pm

“We’re humbled and inspired by how Apple Watch has become such an important and essential part of people lives,” Williams.

Sambit Satpathy September 12, 201810:38 pm

Cook invites Jeff Williams on stage to talk about the Apple Watch.

Sambit Satpathy September 12, 201810:37 pm

So time to focus on the first product tonight – Apple Watch.

Sambit Satpathy September 12, 201810:36 pm

Major milestone alert – “We are about to ship our 2 billionth iOS device,” Cook.

Sambit Satpathy September 12, 201810:35 pm

Cook starts out by talking about a few things, including Apple Stores. “Apple stores are now welcoming over 500 million visitors per year.”

Sambit Satpathy September 12, 201810:34 pm

Tim Cook is on stage to kick off things!

Sambit Satpathy September 12, 201810:32 pm

The Mission Impossible theme video is quite something. Tom Cruise would be proud!

Sambit Satpathy September 12, 201810:31 pm

And it has begun….Video time.

Sambit Satpathy September 12, 201810:24 pm

What do you think the new iPhones will be priced in India at? Here’s our answer based on a detailed analysis.

Apple Event: Predictive analysis of iPhone pricing in India this year

Sambit Satpathy September 12, 201810:22 pm

Oops?

Sambit Satpathy September 12, 201810:21 pm

Just 10 more minutes to go before the much-awaited keynote address kicks off.

Sambit Satpathy September 12, 201810:14 pm

A quick look inside the hall where Apple will announce the new iPhones, and more.

Sambit Satpathy September 12, 201810:07 pm

ICYMI – The names of the iPhones launching tonight are all but confirmed.

Apple confirms iPhone XS, iPhone XS Max and iPhone XR names ahead of launch

Sambit Satpathy September 12, 201810:01 pm

Nash David September 12, 201810:00 pm

It appears much of what has to be announced is already known. In addition to the iPhone Xs, Xs Max and Xr, to the Apple Watch Series 4 we hope to see a new pair of AirPods.

Nash David September 12, 20189:58 pm

We have another 30 minutes to go. Looking forward to a long night already.

Karthekayan Iyer September 12, 20188:39 pm

Hey there, you are a little early. The event is expected to kickstart at 10.30PM. In the meantime, check out what we expect to see by clicking on above links.

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  • Published Date: September 12, 2018 8:36 PM IST
  • Updated Date: September 13, 2018 12:16 AM IST