The Apple iPhone 4S maybe over three years old, which in this industry is considered ancient, but it refuses to die. Despite Apple discontinuing it last year, the iPhone 4S still seems to be going strong in certain markets like India. Retailers have slashed the price of the smartphone to below Rs 13,000, and according to Economic Times this has given it new lease of life. Also Read - Friendship Day gifting ideas for your young tech-savvy besties under Rs 5,000Also Read - Apple releases important iOS 14.7.1 update: iPhone users must download it right now
To take on strong competition from local and Chinese players, Apple s iPhone 4S has been given an unofficial price cut by retailers. Currently, the iPhone 4S 8GB variant is available on Amazon India for Rs 12,824, while Flipkart has listed the smartphone with a price tag of Rs 12,698. According to the publication, this has resulted in sales doubling in the past two weeks since the price cut. Also Read - iPhone SE gets cheaper on Flipkart only for today: Get over Rs 11,000 flat discount
It is not surprising to see this kind of reception for an iPhone, considering not everyone is able to afford one. But a sub-Rs 15,000 price range brings it to the masses so as to say. For most it is the brand value that matters and not the fact that the smartphone is ancient by current standards.
This isn t the first time an old iPhone has got such reception. Last year, Apple relaunched the iPhone 4 in India with offers for Rs 22,900. Despite the smartphone reaching the end of its life, it was lapped up by buyers, and it was sold out at many places.
Apple is the second biggest smartphone company in India based on value. According to a Counterpoint Research, Samsung leads the way with a market share of 36.1 percent share followed by Apple and Micromax with 10 percent and 9.5 percent market share.
The Cupertino-based giant is quite bullish about the Indian market, and after having sold 1 million iPhones in the fiscal year ending September 2014, is now targeting the 7 million mark by 2018.
As BGR India had exclusively reported, Apple is planning on setting up as many as 500 dedicated stores in India. These stores are likely to be smaller than a typical Apple Premium Reseller store that has to stock all Apple products. The stores will be smaller in size and could range from 300-600 sq ft against over 2,000 sq ft size of existing stores in bigger cities.