When Apple decided to manufacture bigger iPhones, it barely knew that it would be hammering on its own iPad product line. Pocket, the popular app that saves articles and videos for consumption later, has found out that people who upgraded to the new iPhone 6 and iPhone 6 Plus are using the Pocket app on their iPads less frequently, thus inevitable presuming that they are using the tablet lesser than before. Also Read - Apple shines in June quarter, posts record sales for iPhones, Macs and iPadsAlso Read - Apple now offers free AirPods with these MacBook, iPad models in India: How to avail the deal
The app developers collected data from around two million articles and videos to showcase the change in users reading pattern. It suggests that iPhone 5 and 5S users opened about 55 percent of their Pocket articles on their phone, versus about 45 percent on a tablet. With the iPhone 6, that changed to 72 percent of activity on phones, and with the iPhone 6 Plus, it s about 80 percent. Also Read - iOS 12.5.4 update: List of old iPhone, iPad models getting important 'security updates'
The report also said that bigger the screen, the more video consumption there is. Those with an iPhone 6 Plus played nearly 40 percent more videos than those who carry an iPhone 5/5S and 16 percent more video than iPhone 6 users.
If this study is a sign of things to come, the iPhone 6 Plus could soon render the iPad mini redundant. This also invariably throws some weight around reports that Apple could be discontinuing the iPad mini in favor of the forthcoming 12.9-inch iPad Pro.
Apple CEO Tim Cook however is not worried about iPads declining sales and was earlier quoted as saying that he was perfectly fine with cannibalizing his own products. He reiterated his faith in the tablets saying, I m very bullish on where we can take iPad over time. We re continuing to invest in the product pipeline, we re continuing to invest in distribution. The Pocket report too has something positive to report for iPad users saying that regardless of the iPhone device users have, after 9:00PM, users still reach for their iPads to browse articles.