Apple’s not only broken its all-time weekend sales record courtesy of the iPhone 6, and the iPhone 6 Plus, but is also said to have broken the record for App Store downloads. Marketing firm Fiksu published its App Store Competitive Index for the month of October in which it highlights that app downloads had reached a record high of 7.8 million across the top 200 free iOS apps.
According to the firm, app downloads in October were up 42 percent compared to the month before, and 39 percent from the same time a year earlier. The hike helped the company reach a record high of 7.8 million downloads.
The firm believes that the jump in the download activity should be credited to the owners of new iPhones, as most of the initial downloads are re-downloads of apps. This was the reason the cost of acquiring new users fell in October from $2.25 in September to $2.16, as people have a tendency to re-download their vital apps on new devices or during an upgrade session. The cost of advertising is also high, and is expected to remain so as the holiday season is approaching. It registered a 21 percent jump to the $1.46 in iOS Cost-per-Install (CPI) compared to a month previously, and up 59 percent year-on-year.
Apple launched the iPhone 6 and 6 Plus in September. The phones — despite anomalies like bendgate and hairgate — managed to sell 10 million handsets during the first weekend. The Cupertino-based company later revealed that it sold 39.3 million iPhones in fiscal Q4 2014.
Photo: Sambit Satpathy