comscore Apple iPhone 6s, iPhone 6s Plus get lukewarm response in India, but here's why things can change
News

Apple iPhone 6s, iPhone 6s Plus get lukewarm response in India, but here's why things can change

apple-iphone-6s-stock-image

After getting off to a record-breaking start in the US, Apple s new iPhone 6s and iPhone 6s Plus are now on sale in India. Unlike the first batch of countries, the response in India has been a mixed bag at best, and while people queued in front of stores at midnight, the lines were visibly shorter than last year. There are several reasons behind this response, but here s why it is too soon to write off Apple s new iPhones. Also Read - New iPhone SE to be the most affordable 5G phone from Apple, to launch in 2022

Also Read - iPhone 13 launch date and more details tipped as part of new leaks

Some Apple retailers in cities like Mumbai and Delhi saw people queuing up at midnight. This prompted CEO Tim Cook to tweet Thanks to all our customers in India who queued at midnight for the new iPhone 6s and iPhone 6s Plus! But the retailers we spoke to say that demand for the new iPhones is not as high as last year. The iPhone 6s 64GB is the preferred choice among buyers, but unlike last year, not many are opting for the bigger iPhone 6s Plus. In other cities like Kolkata, Bangalore and Chennai, the response is again said to be lukewarm at best, Times of India reports. Also Read - iPhone 12 Mini reaches end of production already, say rumours

The folks at Business Standard share some numbers, claiming that Apple has so far only managed to sell around 50,000 units. Unlike last year, when Apple didn t manage to keep up with the demand, this year, it had around 165,000 units available expecting record demands. But initial sales trends suggest that only about 30 percent of the units have been sold so far.

RELATED: Apple iPhone 6s more expensive in India than other countries, does it even matter anymore?

Despite being available across various channels, one of the biggest reasons behind this lukewarm response is likely to be the pricing. Apple s new iPhones are among the most expensive in India, when compared to other countries. Prices for the iPhone 6s start from Rs 62,000 and go up to Rs 82,000, while prices for the iPhone 6s Plus start from Rs 72,000 and go up to a whopping Rs 92,000. To put these prices into perspective, last year Apple launched the iPhone 6 at Rs 53,500, and the iPhone 6 Plus at Rs 62,500.

In such a scenario it is not surprising to see people opting to wait for prices to eventually go down. The initial rush is typically of die-hard Apple fans who have come flocking to our stores. Sales are up 30-40 percent over last year. But the second wave will come after a brief lull, possibly after prices fall, Alok Gupta, chief executive of The MobileStore told the publication.

A similar trend is being seen on last year s iPhones as well. As mentioned above, the iPhone 6 and iPhone 6 Plus were launched in India for Rs 53,500 and Rs 62,500 respectively. Surprisingly, Apple did not slash the prices of the iPhone 6 and iPhone 6 Plus significantly after the new iPhones were announced. According to sources, the official MRP of the iPhone 6 16GB is Rs 52,000 and that of the iPhone 6 Plus 16GB is Rs 62,000. However, both the smartphones are available for much lower in online retail. The iPhone 6 16GB, for instance, was available for as low as Rs 36,999 last week on Flipkart’s Big Billion Days sale and is easily available for around Rs 40,000 right now. Consumers are expecting the prices of the new iPhone 6s and iPhone 6s Plus to fall in the coming weeks.

RELATED: Planning to bring an iPhone 6s from abroad into India? Beware, Indian Customs is watching you

At the moment, one of the dilemmas every potential buyer is facing is if he/she should opt for the less expensive iPhone 6 or the feature-packed iPhone 6s? While from a pricing perspective the iPhone 6 or iPhone 6 Plus make more sense, the new iPhones come with quite a few decent upgrades, which make it worth the wait. The 3D Touch display is an impressive improvement, the cameras are said to be better, the handsets are nearly waterproof, but more importantly it now features 2GB RAM. While the last bit currently makes little difference, it will play an important role in future updates in keeping the iPhones running smoothly.

It is too early to write off the iPhone 6s and iPhone 6s Plus in India. With new distributors and pricing policy in place, it is most likely for Apple to let market forces determine the market operating prices sooner than later.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: October 19, 2015 3:16 PM IST
  • Updated Date: October 19, 2015 3:28 PM IST



new arrivals in india

Infinix Note 10 Pro
Infinix Note 10 Pro

16,999

Infinix Note 10
Infinix Note 10

10,999

Vivo Y73
Vivo Y73

20,990

OnePlus Nord CE 5G
OnePlus Nord CE 5G

22,999

iQOO Z3
iQOO Z3

19,990

Realme C25s
Realme C25s

9,999

Poco M3 Pro 5G
Poco M3 Pro 5G

13,999

Realme X7 Max 5G
Realme X7 Max 5G

26,999

Oppo F19
Oppo F19

18,990

Motorola Moto G40 Fusion
Motorola Moto G40 Fusion

13,999

POCO M2 Reloaded
POCO M2 Reloaded

9,499

OPPO A74 5G
OPPO A74 5G

17,990

Oppo A53s 5G
Oppo A53s 5G

14,990

Vivo V21 5G
Vivo V21 5G

29,990

Realme C25
Realme C25

9,499

Realme C21
Realme C21

7,999

Realme C20
Realme C20

6,799

Motorola Moto G60
Motorola Moto G60

17,999

iQOO 7
iQOO 7

31,990

Samsung Galaxy M42 5G
Samsung Galaxy M42 5G

21,999

Xiaomi Mi 11 Ultra
Xiaomi Mi 11 Ultra

69,999

Xiaomi Mi 11X Pro 5G
Xiaomi Mi 11X Pro 5G

39,999

Xiaomi Mi 11X
Xiaomi Mi 11X

29,999

Realme 8 5G
Realme 8 5G

13,999

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Vivo X60
Vivo X60

37,990

OnePlus 9 Pro 5G
OnePlus 9 Pro 5G

64,999

OnePlus 9R 5G
OnePlus 9R 5G

39,999

OnePlus 9 5G
OnePlus 9 5G

49,999

Samsung Galaxy A72
Samsung Galaxy A72

34,999

Samsung Galaxy A52
Samsung Galaxy A52

26,499

Micromax In 1
Micromax In 1

10,499

Asus ROG Phone 5
Asus ROG Phone 5

49,999

Samsung Galaxy M12
Samsung Galaxy M12

10,999

Motorola Moto G30
Motorola Moto G30

10,999

Motorola Moto G10 Power
Motorola Moto G10 Power

9,999

Oppo F19 Pro Plus 5G
Oppo F19 Pro Plus 5G

25,990

Oppo F19 Pro
Oppo F19 Pro

21,490

Xiaomi Redmi Note 10 Pro Max
Xiaomi Redmi Note 10 Pro Max

18,999

Xiaomi Redmi Note 10 Pro
Xiaomi Redmi Note 10 Pro

15,999

Xiaomi Redmi Note 10
Xiaomi Redmi Note 10

11,999

Realme Narzo 30A
Realme Narzo 30A

8,999

Realme Narzo 30 Pro
Realme Narzo 30 Pro

16,999

Infinix Smart 5
Infinix Smart 5

7,199

Samsung Galaxy F62
Samsung Galaxy F62

23,999

Samsung Galaxy A12
Samsung Galaxy A12

12,999

Nokia 5.4
Nokia 5.4

13,999

Nokia 3.4
Nokia 3.4

11,999

Realme X7 Pro 5G
Realme X7 Pro 5G

29,999

Realme X7
Realme X7

19,999

Vivo Y31
Vivo Y31

16,490

Oppo Reno5 Pro 5G
Oppo Reno5 Pro 5G

35,990

Samsung Galaxy S21 Ultra 5G
Samsung Galaxy S21 Ultra 5G

1,05,999

Samsung Galaxy S21 Plus 5G
Samsung Galaxy S21 Plus 5G

81,999

Samsung Galaxy S21 5G
Samsung Galaxy S21 5G

69,999

Vivo Y12s
Vivo Y12s

9,990

Vivo Y51A
Vivo Y51A

17,990

Samsung Galaxy M02s
Samsung Galaxy M02s

8,999

Xiaomi Mi 10i
Xiaomi Mi 10i

21,999

Oppo A15s
Oppo A15s

11,490

Tecno Spark 6 Go
Tecno Spark 6 Go

8,499

Vivo V20 2021
Vivo V20 2021

24,990

Vivo Y20A
Vivo Y20A

11,490

Xiaomi Redmi 9 Power
Xiaomi Redmi 9 Power

11,999

Motorola Moto G9 Power
Motorola Moto G9 Power

11,999

Motorola Moto G 5G
Motorola Moto G 5G

20,999

Vivo V20 Pro
Vivo V20 Pro

29,990

Xiaomi Mi 10T
Xiaomi Mi 10T

35,999

Xiaomi Redmi 9i
Xiaomi Redmi 9i

8,299

Xiaomi Mi 10T Pro
Xiaomi Mi 10T Pro

39,999

Infinix Hot 10
Infinix Hot 10

9,999

Vivo V20 SE
Vivo V20 SE

20,990

Vivo V20
Vivo V20

24,990

Micromax In 1b
Micromax In 1b

6,999

Micromax In Note 1
Micromax In Note 1

10,999

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

13,999

Oppo F17
Oppo F17

16,990

Samsung Galaxy M51
Samsung Galaxy M51

22,999

Poco M2
Poco M2

10,999

Oppo F17 Pro
Oppo F17 Pro

22,990

Realme 7 Pro
Realme 7 Pro

19,999

Realme 7
Realme 7

14,999

Best Sellers