Contrary to what many critics believe about the iPhone 7, as per Canalys’ Smartphone Analysis for the third quarter of 2017, the smartphone turned out to be quite popular. According to the analysis, the iPhone 7 became the world’s most shipped smartphone in the period between July and September 2017, with a total of 13 million units. Do note, that this includes the month of launch of the iPhone 8 duo and the iPhone X.
Second in line was the Apple iPhone 6s, that had a slightly over half the shipment of iPhone 7, with 7.9 million shipments. The third position was taken by Samsung’s Galaxy J2 Prime with 7.8 million shipped, while Oppo took fourth and fifth place, with its Oppo A57 and Oppo R11 shipping 7.8 million and 7.2 million units respectively.
Further, Apple’s latest iPhone 8, which was launched in mid-September, did not even make the top five. The iPhone 8 and iPhone 8 Plus together accounted for 11.8 million shipment, which falls well short of iPhone 7’s. However, interestingly, while Apple shipped 5.4 million units of the iPhone 8, it shipped 6.3 million of the larger iPhone 8 Plus. This also makes the iPhone 8 Plus the first iPhone Plus model to out-ship its smaller sibling in a single quarter. ALSO READ: 44% of Indian mobile users want better battery capacity: Survery
“Shipments of older devices, such as the iPhone 6s and SE, saw an uptick in Q3,” said Canalys analyst Ben Stanton. “The iPhone 7 also shipped strongly after its price cut in September. Apple grew in Q3, but it was these older, cheaper models that propped up total iPhone shipments. Apple is clearly making a portfolio play here. With the launch of the iPhone X, it now has five tiers of iPhone and delivers iOS at more price bands than ever before. This is a new strategy for Apple. It is aggressively defending its market share, but it will not compromise its rigid margin structure to do so.” ALSO READ: India to reach 1 billion mobile users mark by 2020: GSMA
Moreover, the worldwide smartphone shipments in the last quarter reached 375.9 million, up 5.9 percent year-on-year. Out of the total, Apple shipped a total 46.7 million smartphones in the third quarter, Samsung on the other, shipped 82.8 million smartphones. While a majority of Samsung’s shipment was dominated by the J series, Samsung’s new Galaxy Note 8 dispelled any remaining negative sentiment around the Note series, shipping a solid 4.4 million units.
“Samsung had a positive quarter,” said Stanton. “It discounted the Galaxy S8 in several major countries in Q3, which helped ease inventory buildup from the previous quarter. In total, it shipped 10.3 million devices from its Galaxy S8 range in Q3. But Samsung’s golden period of having a differentiated product has now ended. Apple, Google, Huawei and others have all introduced new smartphones with 18:9 displays and thin bezels. As the battleground at the high end moves toward AI and AR, Samsung is behind, and needs to catch up with competitors such as Huawei and Apple.”
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