We are just hours away from the launch of Apple s next generation iPhones, iPhone 7 and iPhone 7 Plus. The company will be holding its event tonight at 10.30PM IST at the Graham Bill Civic Auditorium in San Francisco. A lot of details about the smartphones, ranging from specifications to color options, have emerged online. Now, a new report claims to give a timeline for the availability of the new iPhones in India. Citing sources close to the development, a Hindustan Times report says that the Apple iPhone 7 will be available in the country from September 26. The report further says that the pricing of the new iPhones will start at Rs 63,000. BGR India has reached out to Apple for the confirmation on the same but we believe it is unlikely to happen. Read out to find out why. Also Read - Apple shines in June quarter, posts record sales for iPhones, Macs and iPadsAlso Read - Friendship Day gifting ideas for your young tech-savvy besties under Rs 5,000
We are already preparing for the launch of iPhones as the shipping dates from the US is expected to be somewhere between September 15 to 19. We should have the phones by September 26, Hindustan Times quotes the source is saying. Interestingly, the source also confirms that the iPhone 7 Plus will come with dual cameras and no remarkable design changes from the predecessor corroborating previous rumors hinting at the same. Also Read - Apple releases important iOS 14.7.1 update: iPhone users must download it right now
The report pegs the sooner than expected India launch to the growing importance of India for Apple. India has been one of the bright spots for Apple and the growth of iPhone sales in India has been called out in recent quarterly earnings call. Earlier this year CEO Tim Cook visited India and also announced the company’s investments in the country with a mapping R&D center in Hyderabad as well as an app accelerator center in Bangalore. Apple is also planning to open its single-branded retail stores in the country and Cook insisted that the company is looking at India for its long term growth.
While all that is fine, it is still unlikely for Apple to launch the iPhone 7 and iPhone 7 Plus in India on September 26. There are way too many red flags in the report. The biggest giveaway is that Apple does not launch a new iPhone in any market on a Monday. It always happens on a Friday and if India is indeed in the first wave of launch countries, it is unlikely to have a different launch date than other countries in the group.
If reports are to be believed, the iPhone 7 and iPhone 7 Plus will go on sale in the US only on September 23. It has also been reported that the yields for the new iPhones are poor and Apple is likely to face inventory shortage initially. India might be a growing market for Apple but the double-digit growth is because it is on a small installed base. The wave one launch countries for Apple still remain to be the US, Canada, major European countries, China, Australia and a few others where Apple also has carrier partnerships. It is unlikely for Apple to move its focus away from those markets and open another front in India while it struggles with inventory shortage. Finally, Apple always cashes in on the pre-Diwali festive season for its India launch, which would be timed with an advertising blitzkrieg.
About the Rs 63,000 price tag for the base iPhone 7 variant, well, that is roughly the same price point that Apple launched the iPhone 6s 16GB in India. We are still not convinced if the pricing would be the same this time around as well. But it is nevertheless a good guesswork.
As far as today s launch event goes, the company will be launching the iPhone 7 and iPhone 7 Plus. Apple is also expected to launch the next-generation Apple Watch 2 smartwatch. While design language of the new iPhones aren t expected to change very much, but a lot of under the hood elements are going to improve. The smartphones will have more powerful processors and better camera capabilities. Some significant changes are making the 32GB variant as the base variant, and ditching the 3.5mm audio jack on the new iPhones to use the Lightning connector instead. ALSO READ: Apple iPhone 7, iPhone 7 Plus, Apple Watch 2 to launch today: Here is everything we already know