Apple iPhone 8 to be ‘bigger draw for consumers’ than Samsung Galaxy S8: Analyst

Analyst Ming-Chi Kuo says that the Galaxy S8 lacks ‘attractive selling points’ and hence could lose out to the iPhone 8.


There are two flagship smartphones that are ruling the rumor mills in a manner of speaking — Samsung Galaxy S8 and Apple iPhone 8. With all eyes set on these two big launches, noted analyst Ming-Chi Kuo gives his two cents on which of the two could come out as the eventual winner. Kuo says that the Galaxy S8 is likely to suffer, as buyers are more likely to be tempted by the iPhone 8.

In an investor note, Kuo says that Samsung’s Galaxy S8 “lacks sufficiently attractive selling points” and the iPhone 8 with OLED screen is likely to be a “bigger draw for consumers,” 9To5Mac reports. Kuo further says that the increased competition could see a weaker demand for the Galaxy S8 as compared to the Galaxy S7 last year. “We project Galaxy S8 shipments of 40-45mn units in 2017F, implying slower momentum compared to Galaxy S7 in 2016 (around 52mn units shipped),” Kuo writes.

Both the devices have been ruling the rumor mills, and we have already come across multiple leaks around them. Samsung is hosting its Unpacked event on March 29, where it will be unveiling the Galaxy S8 and a bigger variant dubbed Galaxy S8+. Apple, on the other hand, is expected to unveil as many as three models sometime in September — iPhone 7s, iPhone 7s Plus and a high-end iPhone 8.

Though it is too early to predict the eventual winner of this year’s biggest launches, it is hard to disagree with Kuo’s assessment. Samsung will no doubt launch a flagship smartphone with new features, and hopefully a battery that doesn’t explode. But if all the rumors are to be believed, Apple is preparing something special for the 10th anniversary of the iPhone launch.

While the iPhone 7s and iPhone 7s Plus are expected to be iterative upgrades, the iPhone 8 will represent the biggest jump in iPhone technology we’ve seen in years. Some of the rumors that we have come across so far hint at a glass design, curved OLED screen, a fast processor, improved cameras, wireless charging, better water and dust resistance, USB Type-C port, and a Touch ID sensor that is embedded under the display. Some Android users will no doubt say that most of these features have been available to them for quite sometime now, but in terms of overall execution, Apple is no doubt likely to trump them.

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  • Published Date: March 14, 2017 12:56 PM IST