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Apple iPhone SE, Assembled in India, goes on sale in Bengaluru: Report

Apple iPhone SE Assembled in India will be available via select Bengaluru outlets.

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The Apple iPhone SE, the first iPhone to be assembled at the Bengaluru facility, has hit the shelves. The phone will be available for sale in select stores and via Apple distributor chains in Bengaluru. Apple plans to slowly expand and make the locally assembled smartphone available across the country. The Apple iPhone SE units come with the text, ‘Designed by Apple in California, Assembled in India’ on the back.

Presently, there are only a few units available with the retailers. As per a recent report by Times of India, there are only a few tens of units available with the Bengaluru retailers. Apple has not yet commenced full-fledged production in the country and the devices are among the first batch devices in the country. In terms of features and specifications, there is nothing new and the phones come with the same details as the original iPhone SE units. The storage and color variants also stay the same.

Apple set up its manufacturing facility in Peenya region in Bengaluru earlier this year and announced that iPhone SE would be the first Apple smartphone to be assembled in the country. There has been a lot of confusion regarding the local manufacturing unit as Apple is still in talks with the government regarding additional tax duty rebate. ALSO READ: Apple’s new tutorial videos explain how to customize, share Memories from Photos app on your iPhone

The phones are priced at Rs 27,200 for the 32GB storage variant and Rs 37,200 for the 128GB storage variant. The phones are manufactured by Wistron in the country. While initially, Apple was contemplating a tie-up with Foxconn, the largest iPhone manufacturer. However, as Foxonn already had deals with other Chinese brands to go ahead with Indian manufacturing, Apple picked Wistron.

Presently, India is the third country to have locally assembled or manufactured iPhones. As Apple is now looking at capturing the Indian market, the company has announced multiple schemes and offers for Indians. Though Apple is yet to set up an official Apple Store in the country, it is expanding its retailers and distributor network. Recently, Flipkart offered the entire range of Apple iPhones at a discount of 22-29 percent, as part of the pre-GST sale. Post July 1, once Goods and Sales Tax norms are clarified, Apple is expected to commence full-fledged production in the country.

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  • Published Date: June 23, 2017 1:22 PM IST


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