comscore Apple iPhone shipments increased more than 55 percent | BGR India
News

Apple iPhone shipments increased more than 55 percent in India: Report

iPhone 11 and XR also continued to contribute the most to the iPhone shipments in the first two months of 2020. The Cupertino-based iPhone maker has seen a dramatic shift in its fortunes in India since mid-2019. Check out the details here.

  • Published: March 16, 2020 9:03 AM IST
Apple iPhone 11

Representational Image


Riding on strong iPhone 11 demand, Apple logged a massive 55 percent growth in iPhone shipments for the Indian market. Inspecting the growth closely, these growth numbers are limited to the months of January and February 2020. The report also noted that coronavirus did not have any impact on iPhone supply and shipment in the first two months of the year. However, industry experts are still assessing the full impact of the pandemic. Prabhu Ram, the Head of Industry Intelligence Group (IIG) shared a statement with IANS regarding the results. Ram added, “Apple iPhone shipments in India grew over 55 percent in the first two months of 2020. Will need to assess March and beyond for full impact of coronavirus.” Also Read - It just takes Rs 27,500 to build an iPhone 12 priced at Rs 79,900

Apple iPhone shipments increase; details

iPhone 11 and XR also continued to contribute the most to the iPhone shipments in the first two months of 2020. The Cupertino-based iPhone maker has seen a dramatic shift in its fortunes in India since mid-2019. This shift is likely associated with the increased focus on ‘Make in India’ manufacturing. The focus provides the required impetus for market growth. “Apart from increased local manufacturing, Apple found favor with customers, with its prudent pricing and refined channel strategies. In 2019, Apple’s shipments grew 17 percent, on the back of the successful iPhone 11, and the iPhone XR,” Ram informed. Also Read - India bans 43 more Chinese apps over security concerns

Watch: Apple iPhone 11 Pro Camera Review

Apple is taking nascent steps in the Indian market while aiming both at the market as well as more. The company plans to convert India into a major export hub for Apple iPhone devices. India is likely to supply iPhones to other markets including Europe. Wistron assembled low-end iPhone SE (now discontinued) and is now also assembling iPhone 6S and iPhone 7 at its Bengaluru facility. Apple supplier Foxconn’s facility in Sriperumbudur, Chennai is also manufacturing the highest-selling iPhone XR. Also Read - Apple removes in-app purchase fee for online classes and events till June 2021

As per the report, Apple’s India shipments grew by a healthy 17 percent in 2019. Local manufacturing, prudent pricing, and refined go-to-market strategies helped Apple attain market success. Meanwhile, the uber-premium smartphone segment (Rs 1 lakh and above) in India grew 23 percent in 2019. Inspecting this segment, Apple contributed 85 percent of the shipments with iPhone 11 Pro and 11 Pro Max. Given that the smartphone is an extension of one’s lifestyle, consumers are seeking the latest and the best. Thrust on manufacturing high-end iPhones locally along with the first-ever flagship retail store will give Apple a booster in 2020.

With inputs from IANS.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel.
  • Published Date: March 16, 2020 9:03 AM IST


You Might be Interested

Apple iPhone XR

52500

iOS 12
Apple A12 Bionic hexa-core chipset
12MP
Apple iPhone 11

68300

iOS 13
A13 Bionic SoC
Dual - 12MP + 12MP

new arrivals in india

Xiaomi Mi 10T Pro
Xiaomi Mi 10T Pro

39,999

Infinix Hot 10
Infinix Hot 10

9,999

Vivo V20 SE
Vivo V20 SE

20,990

Vivo V20
Vivo V20

24,990

Micromax In 1b
Micromax In 1b

6,999

Micromax In Note 1
Micromax In Note 1

10,999

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

14,999

Oppo F17
Oppo F17

17,990

Samsung Galaxy M51
Samsung Galaxy M51

24,999

Poco M2
Poco M2

10,999

Oppo F17 Pro
Oppo F17 Pro

22,990

Realme 7 Pro
Realme 7 Pro

19,999

Realme 7
Realme 7

14,999

Xiaomi Redmi 9A
Xiaomi Redmi 9A

6,799

Vivo Y20
Vivo Y20

12,990

Xiaomi Redmi 9
Xiaomi Redmi 9

8,999

Nokia 5.3
Nokia 5.3

13,999

Motorola Moto G9
Motorola Moto G9

11,499

Realme C15
Realme C15

9,999

Realme C12
Realme C12

8,999

Samsung Galaxy Note 20
Samsung Galaxy Note 20

77,999

Xiaomi Redmi 9 Prime
Xiaomi Redmi 9 Prime

9,999

Oppo Reno4 Pro
Oppo Reno4 Pro

34,990

Samsung Galaxy M01 Core
Samsung Galaxy M01 Core

5,499

Realme 6i
Realme 6i

12,999

Asus Rog Phone 3
Asus Rog Phone 3

49,999

OnePlus Nord
OnePlus Nord

24,999

Infinix Smart 4 Plus
Infinix Smart 4 Plus

7,999

Xiaomi Redmi Note 9
Xiaomi Redmi Note 9

11,999

Samsung Galaxy M01s
Samsung Galaxy M01s

9,999

Vivo X50 Pro 5G
Vivo X50 Pro 5G

49,990

Vivo X50 5G
Vivo X50 5G

34,990

Realme C11
Realme C11

7,499

Poco M2 Pro
Poco M2 Pro

13,999

Realme X3
Realme X3

24,999

Realme X3 SuperZoom
Realme X3 SuperZoom

27,999

Tecno Spark Power 2
Tecno Spark Power 2

9,999

Oppo A12
Oppo A12

9,990

Oppo A52
Oppo A52

16,990

Samsung Galaxy A21s
Samsung Galaxy A21s

15,999

Oppo Find X2
Oppo Find X2

64,990

Motorola One Fusion Plus
Motorola One Fusion Plus

17,499

Samsung Galaxy A31
Samsung Galaxy A31

20,999

Samsung Galaxy M01
Samsung Galaxy M01

8,999

Samsung Galaxy M11
Samsung Galaxy M11

10,999

Infinix Hot 9 Pro
Infinix Hot 9 Pro

9,999

LG Velvet
LG Velvet

Price Not Available

Xiaomi Mi Note 10 Lite
Xiaomi Mi Note 10 Lite

Price Not Available

Apple iPhone SE 2020
Apple iPhone SE 2020

42,500

Honor 30 Pro
Honor 30 Pro

Price Not Available

Honor 30
Honor 30

Price Not Available

OnePlus 8
OnePlus 8

44,999

OnePlus 8 Pro
OnePlus 8 Pro

54,999

Xiaomi Redmi Note 9 Pro
Xiaomi Redmi Note 9 Pro

13,999

Motorola Moto E4
Motorola Moto E4

8,999

Samsung Galaxy On Max
Samsung Galaxy On Max

9,775

nubia N2
nubia N2

15,999

Karbonn K9 Kavach 4G
Karbonn K9 Kavach 4G

5,290

Motorola Moto C Plus
Motorola Moto C Plus

6,999

Best Sellers