The premium smartphone segment is very tricky one. Even with a number of flagship smartphones out there, the segment is mostly controlled by the likes of Apple and Samsung. According to the latest research from Counterpoint, three of Apple’s latest smartphones dominated the global top-selling list in November 2017.
The Apple iPhone X dominated the sales numbers with market share of 6.6 percent, followed by the iPhone 8 with 4.8 percent, and iPhone 8 Plus with 2.8 percent market share. Samsung’s flagship smartphone for 2017, the Galaxy Note 8 held the fourth place with 1.75 percent market share, whereas the fifth spot was again taken by another Apple product, the iPhone 7, with 1.4 percent market share.
Sixth in the list is Samsung’s mid-range Galaxy J7 Prime with 1.3 percent market share, followed by Apple iPhone 6, Vivo X20 and Oppo R11 having 1.2 percent market share. Last in the list is Samsung’s Galaxy S8 Plus with 1.1 percent market share. If you take a look at the top 10 list, five were Apple smartphones, which clearly shows the brand’s domination in premium tier market.
The research firm also highlighted that the sell-through was strong globally, led by Singles’ Day sale in China, followed by Cyber Monday and Black Friday sales in the US. In India, both feature phone and smartphone market has seen a healthy YoY growth. Post Diwali, most brands are still pushing promotional offers across both, online and offline channels, which is also believed to be one of the key sales drivers.
The iPhone 8 was launched in India with a starting price of Rs 64,000, but after promotional discounts, you can get one for 54,999. Similarly, the iPhone 8 Plus starts at Rs 73,000, but after discounts it is available for around Rs 67,000. There are also other cashback offers and exchange discounts that further bring down the cost of these smartphones. The Galaxy Note 8 also recently saw an offer with Rs 8,000 cashback, which sweetens the deal.
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