Apple iPhone X notch, lack of stylus support mocked in new Samsung ad

The commercial highlights all that had been missing on iPhones for the longest time.

  • Published: November 6, 2017 10:19 AM IST

Arch-rivals Samsung and Apple are always engaged in battles, from patents to poking fun at each others’ products. On the heels of the iPhone X going on sale, Samsung found an opportunity to take a dig at the 10th-anniversary edition iPhone, along with models from the past through a new video.

Titled, “Samsung Galaxy: Growing Up”, the video has been posted on Samsung’s official channel on YouTube, and stresses on all those ‘technology firsts’ which Apple followed only later. The video follows the journey of a man as he purchases Apple devices over the course of ten years, in which his friends used Samsung products, before eventually ‘growing up’ and adopting Samsung on the eve of iPhone X launch.

The video is just a minute long, and begins with the launch of the first iPhone in 2007. Just when the protagonist is about to capture a moment, it shows an error message for being out of storage. From there on, the issues range from lack of water resistance, no support for stylus or wireless charging, and the long queues for grabbing the new model (complete with an enthusiast rocking the iPhone X-like notch haircut). ALSO READ: Apple iPhone X: Man rides a horse, accompanied by a band to collect his new phone

With the iPhone 7, Apple removed the traditional 3.5mm headphone jack, and the video also mocks that at one point. Towards the end, the character decides to turn off his iPhone and purchase a Samsung Galaxy smartphone and is shown walking past a line of people waiting for the iPhone X, where the guy with the notch haircut is seen with poker expressions.

This is not the first time that Samsung has made fun of Apple creatively. The same holds true for Apple, or for that matter any other competing brand. Google, for instance, poked fun at Apple last year for removing the headphone jack, only to do the same to its second-generation Pixel phones. ALSO READ: Apple iPhone X first impressions: When you have to control your emotions

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  • Published Date: November 6, 2017 10:19 AM IST