Apple CEO Tim Cook took the center stage for the first time at the company’s Apple Park in Cupertino, California. The event kicked off with an emotional Tim Cook giving tribute to late Apple co-founder Steve Jobs while dedicating the new theater to the co-founder, who passed away in 2011. Just as we expected the top announcements of the event were the iPhone 8, iPhone 8 Plus and the Apple’s 10th-anniversary edition special, the iPhone X. However, Apple had plenty of other announcements to share. So, without further ado, let’s take a look at the top six announcements Apple made at the keynote.
Apple iPhone 8 and iPhone 8 Plus
The iPhone 8 and iPhone 8 Plus have very much dominated the news cycle for the past few months. Successors to last year’s iPhone 7 and iPhone 7 Plus, the new smartphones come with a more powerful A11 Bionic SoC, improved cameras, and a True Tone display among other additions. Apple’s new smartphones come with an aluminum frame sandwiched between front and back glass. Apple mentioned that the devices are made out of the most durable glass ever, and the glass panel also helps to add wireless charging to the new iPhones. Apple also says that the new devices are 30 percent faster compared to the iPhone 7.
The iPhone 8 64GB variant is priced at Rs 64,000, while the 256GB variant will be available for Rs 77,000. On the other hand, the Apple iPhone 8 Plus is priced at Rs 73,000 for the 64GB variant while, wherwas the 256GB storage variant will set you back by Rs 86,000. The devices will be available in three colors — Space Gray, Silver and Gold, and will be up for pre-order starting September 15. In India, the smartphones are set to go on sale on September 29 in India.
Apple iPhone X
The iPhone X was definitely the main highlight of the event. Having launched to celebrates the 10th anniversary of Apple’s first iPhone, the iPhone X is surely a beautiful device with an all-screen display. The iPhone X comes with a Face ID which is enabled by the new TrueDepth camera. Face ID will replace Touch ID fingerprint sensor. The new phone is also water and dust resistant with glass on the front and the back along with stainless steel around the sides, making it more durable. It sports a 5.8-inch screen with Super Retina Display. The screen is also the first from Apple to use an organic light-emitting diode (OLED), instead of the liquid-crystal display that Apple has used in all other iPhones.
Elaborating the new Face ID feature, it lets users unlock their devices by scanning their faces. Apple called Face ID the “future” of unlocking devices and protecting data. To operate Face ID, users hold the iPhone X upright so that front-facing sensors can analyze the owner’s face and verify his or her identity. Apple says that the Face ID will work even if that person’s face changes over time. The iPhone X runs on Apple A11 Bionic chip, the same as the iPhone 8 line. It also comes with the dual-camera setup at the back with a pair of 12-megapixel cameras that can take better pictures. Just like the iPhone 8-series, the iPhone X will be available in two variants- 64GB and 256GB and it will be priced at Rs 89,000 and a whopping Rs 102,000 respectively. The smartphone will be available in India starting November 3.
Apple Watch Series 3
The Apple Watch Series 3 is the newest version of Apple’s wearable. The smartwatch is coming with a big addition – the LTE connectivity. Apple, at the keynote, said that it will work with the same phone number that your iPhone has, and other functions like calls, iMessages, and music streaming will work seamlessly. The design is the same as the Watch Series 2, however, the new addition is the red dot on the digital crown. Another noticeable change is that the device has become slightly thicker than the Series 2 model. The Series 3 now comes with W2 chip which is said to help improve the battery life. Apple claims that the new Watch can last up to 18 hours once fully charged.
The Watch Series 3 comes in two variants. The one with LTE support comes at $399 (Rs 25,500 approximately), and one without it for $329 (Rs 21,000 approximately). Apple Watch is available in two different sizes, 38mm and 42mm. It will go on sale in India starting September 29. Apple Watch Series 3 (GPS + Cellular) will be available in Gold, Silver, and Space Gray, Space Black and Stainless Steel paired with a variety of bands. ALSO READ: Apple iPhone 8, 8 Plus, iPhone X, Apple TV and Apple Watch Series 3 launched: Here’s how the event panned out
Apple TV 4K
As expected, Apple has unveiled the new Apple TV 4K with support for high dynamic range (HDR) for improved color accuracy. The Apple TV 4K is compatible with both the HDR10 and Dolby Vision specifications, and will be able to play back 4K HDR content. People can view HDR content from Netflix and Amazon Prime Video (Prime Video is set to launch “later this year”).
YouTube has also added support for HDR content recently. To go with the new Apple TV 4K, Apple said that the iTunes Store will also be selling movies and TV shows in 4K and HDR for the same price as HD content. In India, it will be available in two variants- 32GB priced at Rs 15,900 and 64GB at Rs 17,900.
Apple watch OS4
Apple yesterday also revealed the launch date of watchOS 4, the next iteration of its Apple Watch mobile operating system. The software, first announced at WWDC 2017, will be officially rolled out on September 19, along with the third-generation LTE-equipped Apple Watch Series 3. The watchOS 4 will come with new Siri features, a set of new watch faces, and some improved fitness tracking capabilities. It also offers new Workout and Activity features, Peer-to-Peer Apple Pay payments, and a revamped Music app.
Apple has also made the software capable of supporting high-intensity interval training. It takes into account your daily routine, the apps you use, and when you use them to predict what you’ll want to see next. Apple Music is redesigned in watchOS 4 as well. Music can also be set to play automatically when starting a workout.
While the hardware was certainly the focus of Apple’s event yesterday, we also got release date information for iOS 11 that the company announced at WWDC 2017. Apple has confirmed iOS 11 will be released on September 19. While we already know the top features of the iOS 11, some of the features are Siri translations, Apple Pay in iMessage, drag and drop, split screen mode on iPad, ARKit, a brand-new control center, Do Not Disturb mode while driving, screen recording to name a few.
Talking about the ARKit, Apple has introduced a newly animated emoji, or “Animoji,” as Apple liked to call it where emoji can mimic your facial expressions using the same sensors that power Face ID. ALSO READ: Apple iOS 11: A roundup of the key features coming to the iPhone and iPad