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Apple iPhone XR pre-orders exceed Apple iPhone 8 and 8 Plus

With the iPhone XR, Apple hopes to broaden its affordability reach without forcing customers to buy previous models.

  • Published: October 23, 2018 10:29 AM IST
Apple iPhone XR

In a few days, Apple will puts its latest smartphone, the Apple iPhone XR, on sale globally. While this new phone isn’t quite as capable and feature-filled as the iPhone XS and XS Max that were launched last month, the iPhone XR does have a significant price advantage with its starting price of Rs 76,900. And this price advantage has meant that the phone’s pre-orders have exceeded that of the Apple iPhone 8 and 8 Plus, which were launched last year, as predicted by analyst Ming Chi Kuo.

The similarities between the the iPhone XR and the iPhone 8 / 8 Plus last year are definite; both were launched as more affordable options to the actual flagship devices of the year. Kuo estimates that 36-38 million iPhone XR units will be sold in the current quarter, a little under half of total iPhone sales for the quarter globally. With pre-order numbers higher, these estimates seem to be largely accurate.

As the Apple iPhone XS starts at Rs 99,900 in India with the iPhone XS Max 512GB variant going up to Rs 1,44,900, the lower price of the iPhone XR is appealing to many buyers. The ‘compromises’ are less this time around as well; the design and performance is largely the same, with the only notable differences being the single-camera setup and lower-resolution LCD screen. It seems that buyers don’t seem to mind these compromises for the significant savings on offer.

WATCH: Apple iPhone XS, XS Max First Look

And according to Apple senior vice president of worldwide marketing Phil Schiller in an interview with Engadget, “If we’re going to push the upper boundaries with XS and XS Max to make something the best, how do we make something that’s more affordable for a larger audience? To make the overall iPhone audience even larger? What choices can we make and still make it a phone that people can hold and say, ‘I have the best too’?” These questions led to the iPhone XR, which is increasingly looking to be Apple’s most popular model this year. And with no availability issues thanks to proper stocking, it looks like buyers won’t be disappointed at all.

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  • Published Date: October 23, 2018 10:29 AM IST