Apple has reduced the production of all three new iPhones that it launched back in September. This comes right along the lines where the company has not been able to predict the demand of its latest iPhone devices. This reduction in production has also affected its suppliers who depend on Apple. Reports on the internet are attributing the reduction in production to the lower-than-expected demand of the latest devices. Another reason that is being associated with low demand is the increase in the number of models that the company is offering in the market. Also Read - Apple Music Lossless, Spatial Audio features with Dolby Atmos coming soon to IndiaAlso Read - Apple sells more iPads in early 2021 than ever, grows along with Samsung
The reduction in demand was reported by the Wall Street Journal, and this comes weeks after Apple revealed that it is predicting lower-than-expected sales in the holiday quarter. A time where most smartphone and electronics makers usually report strong growth in sales. Digging deeper, the report indicated that sales predictions have been especially problematic for the comparatively cheaper of the three devices, the iPhone XR. Also Read - Apple Podcasts Subscriptions and channels go live in 170 countries starting today
Watch: Apple iPhone XS, XS Max, and XR First Look
As previously reported, the company has decided to cut the production for the iPhone XR by up to a third of the about 70 million devices that Apple initially predicted between the month of September and February. The report also revealed that Apple is again planning to decrease the production of the iPhone XR. The company conveyed this to several suppliers , a news that is likely to create frustration among the suppliers.