Apple has reduced the production of all three new iPhones that it launched back in September. This comes right along the lines where the company has not been able to predict the demand of its latest iPhone devices. This reduction in production has also affected its suppliers who depend on Apple. Reports on the internet are attributing the reduction in production to the “lower-than-expected” demand of the latest devices. Another reason that is being associated with low demand is the increase in the number of models that the company is offering in the market.
The reduction in demand was reported by the Wall Street Journal, and this comes weeks after Apple revealed that it is predicting “lower-than-expected” sales in the holiday quarter. A time where most smartphone and electronics makers usually report strong growth in sales. Digging deeper, the report indicated that sales predictions have been especially problematic for the comparatively cheaper of the three devices, the iPhone XR.
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As previously reported, the company has decided to cut the production for the iPhone XR by “up to a third” of the about 70 million devices that Apple initially predicted between the month of September and February. The report also revealed that Apple is “again” planning to decrease the production of the iPhone XR. The company conveyed this to “several suppliers”, a news that is likely to create frustration among the suppliers.