Earlier this month, Apple announced its 2018 line-up of iPhones. The Cupertino-based technology major, for the first time, launched three new smartphones – iPhone XS, iPhone XS Max, and iPhone XR. Of these, the iPhone XS Max isn’t just Apple’s biggest smartphone yet, it’s also the most expensive smartphone the company has ever outed. It comes with quite a few ‘innovative features’, and it seems that one of those – display – is actually good.
DisplayMate Technologies Corporation, a company involved in the extensive testing of displays on electronic devices like smartphones and TVs, has adjudged the 6.5-inch OLED panel on Apple iPhone XS Max as the ‘best smartphone display’ in its latest exhaustive shootout.
The test measured the performance of the display with reference to several parameters, such as Very High Absolute Color Accuracy, and Industry Standard Color Gamuts. Although we won’t go into the nitty-gritties, DisplayMate’s testing concluded that ‘the iPhone XS Max has a very impressive top tier smartphone display’.
Watch: Apple iPhone XS, XS Max, and XR First Look
“Apple has continued to raise the on-screen Absolute Picture Quality and Absolute Color Accuracy of their displays by implementing Precision Factory Display Calibration, moving the overall iPhone XS Max display performance up to Record Setting Outstanding levels, and setting many new Display Performance Records, including Absolute Color Accuracy at a very impressive 0.8 JNCD that is Visually Indistinguishable From Perfect, and almost certainly considerably better than your existing Smartphone, 4K UHD TV, Tablet, Laptop and computer monitor. The iPhone XS Max also has a Record High Full Screen Brightness for OLED Smartphones of 660 nits, considerably brighter than most OLED and LCD Smartphones,” reads the result summary of the smartphone’s display test on DisplayMate’s website.