Apple quietly launched a new 9.7-inch iPad yesterday, along with a new red color variant for the iPhone 7 and iPhone 7 Plus. Following this launch, Apple has also released iTunes 12.6 with a new feature called ‘Rent once, watch anywhere’. This feature will essentially allow users to watch movie rentals on any Apple device regardless of which one it was rented on. Earlier, if one would rent a movie on an iPhone, the movie could be watched on that device only.
The new iTunes 12.6 update will be available on Apple devices running iOS 10.3 and tvOS 10.2. However, iOS 10.3 is currently in developer and public beta, and tvOS 10.2 is in developer preview only. Both these updates haven’t been rolled out officially as yet. But considering the release of iTunes 12.6, the rollout should happen soon.
Apple did allow movies rented via iTunes on Mac or PC to be transferred to a different device like iPhone, iPad, or iPod Touch. But in doing so the rented movie would disappear from your iTunes library on your Mac or PC. One could transfer the movie between devices as often as required but the movie could be watched only on a single device. Users were also able to stream movie rentals from iOS to Apple TV using Apple’s AirPlay feature. This new feature comes as a good move for users who frequent iTunes for movie rentals making it more convenient now.
Tracing back to how movie rentals work on iTunes, one can browse for movies on the app with a Rent button. Some movies come with the option to stream as well, which need not be downloaded. One can either use iTunes Store credit to pay for the rented movies or use payment methods allowed with the Apple ID. ALSO READ: Clips app by Apple: Steroid shot for your social media obsession
Apple also sets time limits on watching rented movies. A period of 30 days is given for watching a movie after renting it via iTunes. Once you start watching the movie, you have 24 hours to finish it in the US, and 48 hours in other regions. If the rented movie is not watched within 30 days, then the rental procedure has to be done again. These rented movies, post expiry will disappear from your iTunes library. One can watch the rented movie offline as well, but this also comes with the 24-hour and 48-hour watch time limit. ALSO READ: 9.7-inch iPad: Replacing the iPad Air 2 is a win-win move for Indian consumers and Apple India