comscore Apple launches corporate leasing plans for iPhone SE in India, available for Rs 999 a month | BGR India

Apple launches corporate leasing plans for iPhone SE in India, available for Rs 999 a month

Apple's new leasing plans for iPhones and iPads in India start from Rs 999 per month. But it is not what you think.


It’s no secret that India is one of the primary focus markets for Apple, and with that in mind, the company has introduced a corporate leasing plan in the country. As per the leasing plans, you will be able to pick up the newly launched Apple iPhone SE for as low as Rs 999 per month. Apple has also introduced the leasing plans for the iPhone 6, iPhone 6s and even iPads.


In addition to the iPhone SE, one can lease the Apple iPhone 6 16GB for Rs 1,199 per month, and the iPhone 6s 16GB variant for Rs 1,399 per month. The company is aggressively advertising these plans on Indian newspapers, and also says that the plans are available for iPads as well. These lease plans are for a period of two years, though the company says that one can simply switch phones by paying the difference in leasing prices. These plans will be led by Apple’s Indian distributors like Beetel, Ingram, Rashi Peripherals and Redington.

Tempting though it may seem, these leasing plans are not for everyone and the word ‘corporate’ is what separates it from the usual EMI schemes. Think of it as corporate plans most big companies have with carriers for a special, subsidized corporate plan. Companies will have to get in touch with Apple by mailing them on, and only once a deal has been struck will the corporation’s employees be able to take advantage of the low-cost monthly rentals.

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This seems like an aggressive move on Apple’s part to get more corporate employees in India to use iPhones and iPads, and much of it is to do with its lowly market share. At just around two percent, the company is way behind the likes of Samsung and Micromax among others. A recent research report also stated that Apple had fallen behind its arch rival Samsung in India’s premium smartphone segment (Rs 30,000 and above). With the majority of the company’s devices falling in this segment, you can understand why Apple is getting aggressive.

Last year Apple had launched an upgrade plan with the iPhone 6s in the US that offered buyers the choice to buy an iPhone directly from Apple for a monthly rental for the phone and upgrade to the latest iPhone every year. However, the corporate leasing plan in India is different from that plan.

Apple recently launched the iPhone SE in India, but the relatively high Rs 39,000 and Rs 49,000 price tags have resulted in slow uptake. The iPhone SE is essentially an iPhone 6s packed in an iPhone 5s’ body and is aimed at users who still prefer a small screen. We reviewed the new iPhone and found to be a stellar device, only brought down by the ageing design and a high price tag. As seen in the case of the iPhone 6s and iPhone 6s Plus, interested buyers are bound to wait a bit for the prices to drop before buying the new iPhone SE.

  • Published Date: April 12, 2016 5:22 PM IST
  • Updated Date: April 12, 2016 5:31 PM IST

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