Last year, Apple unveiled the Watch, its first-ever wearable and the first major product launch after Steve Jobs. While a leaked internal memo has given us a glimpse at how the Watch was created, we now have an idea of the why . Also Read - Apple iOS 15, iPadOS 15 beta 4 released: What’s new, how to downloadAlso Read - Apple shines in June quarter, posts record sales for iPhones, Macs and iPads
In a lengthy story, Wired s David Pierce reveals that the main inspiration behind the creation of the Watch was ironically iPhone. Or rather how it was ruining our lives. Also Read - Friendship Day gifting ideas for your young tech-savvy besties under Rs 5,000
Kevin Lynch, VP of technology and company lead on the Apple Watch told Pierce, Along the way, the Apple team landed upon the Watch s raison d tre. It came down to this: Your phone is ruining your life.
Lynch said how the phone was ruining our lives and how everyone was subject to the tyranny of the buzz. People are always carrying their phones and constantly checking it for the endless notifications. The ever-connected generation always has their faces buried in their phones, and it has become invasive.
The Apple team wanted to create something that would keep a person connected, but filter out all the bullshit and instead only serve you truly important information. The ironical thing here is that after creating products that focused on user engagement, Apple now wanted to create a product that focused on the exact opposite.
Pierce ends the story by arguing that Apple Watch s success could change the way we interact with connected devices. Technology distracts us from the things we should pay the most attention to, but maybe this technology can give those moments back. And, whether Apple is the company to make that technology is the three-quarters-of-a-trillion-dollar-market-cap question.