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Apple may be considering making a Chromecast-like streaming media dongle: Report

The company is reportedly considering new ways to increase the reach of its upcoming streaming media platform.

  • Published: November 22, 2018 5:03 PM IST
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Apple may be primarily known for its hugely-popular line-ups of iPhones, MacBooks and iMacs, but the Cupertino-based technology major makes a lot of other stuff as well. One such product is Apple TV, a digital media player that can play streaming content from a variety of content providers.

While it’s indeed a feature-packed product, Apple TV, like most Apple products, doesn’t come cheap. While the regular version is priced at $149, the upgraded 4K-enabled model, which the company launched in 2017, starts at $179. This is one of the primary reasons why Apple TV isn’t exactly as popular as Apple’s other products. However, that may be about to change.

Citing The Information, a report by 9to5Mac says that Apple is considering new ways to increase the reach of its upcoming streaming media platform. To that end, the company is thinking about developing an affordable streaming media dongle, similar to Google’s Chromecast and Amazon’s Fire TV Stick. The dongle would act as a low-cost way of accessing the entire collection of streaming content on Apple’s upcoming digital content platform, which is expected to be rolled out sometime early next year.

As noted by 9to5Mac, Apple’s new streaming media platform could very well be exclusive to Apple devices only, such as iPhones, iMacs, and of course, Apple TV. On the contrary – Apple Music – the company’s streaming music platform – is available on Android as well. Also, The Information notes that all original shows could be free on the new service.

Watch: Apple iPad Pro 2018 Hands-on

It’s too early to say whether Apple will actually go ahead with an affordable streaming media dongle, but it’s interesting that the company is considering this option.

  • Published Date: November 22, 2018 5:03 PM IST