Apple started manufacturing made-in-India iPhones in February, and put them up for sale May onward. The only model it has been producing in Bangalore is the budget iPhone SE. And it is unlikely that the tech giant will be adding any high-end models in the near future. According to ET, the iPhone 7 or iPhone 7 Plus will not be produced in manufacturing partner Wistron s plant, and the Indian government is aware of this development. Also Read - Apple CEO Tim Cook claims iOS is more secure than AndroidAlso Read - Apple Music Lossless, Spatial Audio features with Dolby Atmos coming soon to India
While the Apple iPhone SE is one of the best-selling iPhone models in India, there is a section of customers that wants the high-end iPhone 7 or 7 Plus too. But costs turn out to be prohibitive. Given that Wistron hasn’t applied for fresh government approvals for any new iPhone model, it is unlikely that prices of Apple phones will come down in the country. Apple declined to comment on the matter when BGR India reached out. ALSO READ: Apple iPhone SE (2017) leak reveals glass back, vertical rear camera setup Also Read - Apple sells more iPads in early 2021 than ever, grows along with Samsung
Analysts reckon that made-in-India handsets could lead to a depletion in the aspirational value of iPhones. It might even slow sales down. And that is something Apple wouldn’t want in India, which has been a fast-growing market for the company even as global sales declined. Apple shipped a record 2.5 million iPhones here in 2015-16, recording a 56 percent year-on-year growth, as per Counterpoint Research. As Samsung tumbled due to the Galaxy Note 7 debacle, Apple emerged as a leader in the premium segment.
Surely, the company would want to maintain that going ahead. Apple CEO Tim Cook had pointed in an earnings call that India is a crucial market. “Our iPhone sales in India were up over 50 percent in fiscal 2016 compared to the prior year and we believe we re just beginning to scratch the surface of this large and growing market opportunity, he had said. ALSO READ: Apple iPhone 8 launch could be delayed to October or November: Report