Apple may offer rebates to customers who bought full-price iPhone batteries: Report

In the wake of the controversy of Apple slowing down iPhone batteries, the company has been running a discounties battery replacement program.

  • Published: February 7, 2018 10:03 AM IST
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Late December 2017, Apple announced that it is discounting iPhone battery replacement program, wherein as against the usual price of $79, the company was offering to replace batteries for $29 for iPhone 6 and above. The new batteries are said to restore 70 percent of peak performance. Now, a new report comes in that suggests that Apple is mulling over offering rebates to people who paid a full price for replacing their iPhone batteries before the discounted program was introduced.

Recode reports that a Republican lawmaker investigating the issue, wrote to Apple to understand what would happen to consumers who already purchased new batteries at their previous, higher prices. He wrote in a letter, “Has Apple explored whether consumers who paid the full, non-discounted price for a replacement batter in an effort to restore performance should be allowed to seek a rebate for some of the purchase price?”

In response, Cynthia Hogan, Apple’s vice president for public policy in the Americas, told Thune, “Yes, we are exploring this and will update you accordingly.”

The entire battery replacement program comes in the wake of a controversy about Apple’s practice of slowing down older devices. Apple admitted that it does slow performance of old iPhones in order to “prevent unexpected shutdown”. The confirmation came after Primate Labs’ John Poole demonstrated how performance of old iPhones get throttled with the release of iOS 10.2.1. Apple said it introduced a new power management feature with the release of iOS 10.2.1 that limited old iPhones from hitting peak performance that could lead to unexpected shutdown.

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  • Published Date: February 7, 2018 10:03 AM IST