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Apple may soon ask developers to pay to promote their apps on the App Store

Apple reportedly has a 100-member taskforce bringing about changes on its App Store, which includes streamlining the store, and creating new revenue streams.

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Apple is reportedly working on a new model for its App Store, wherein it will allow developers to pay the company in order to promote their applications. According to a Bloomberg report, Apple has set up a 100-member team that is working on other changes such as improved search and monetization options within the App Store. Former iAd chief Todd Teresi is reportedly leading the group.

Giving an option to developers to pay for the applications is expected to help Apple open a new window of revenue stream. Also, it might give new developers a chance to have better visibility of their content on the App Store. A paid search will enable will them to have their applications on top of other popular apps on the store. So if a developer has paid to promote his Maps app, let’s call it ‘Findthelocation’, it would appear above other Maps app like Google Maps when users type in “Maps” in the search bar.

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Apple’s App Store has over 1.5 million applications, and Apple has major control on the curation of the apps. It selects the highest profile apps and has categories based on best selling apps, free apps and so on. It is highly unlikely that Apple will alter its home page but possibly could include the paid apps in the search results. But if it chooses to do so or include in its own curated lists, new developers will have a huge opportunity to generate a big buzz. Already, getting listed on the featured list has helped several apps get instant fame.

While it is a great news for developers, it’s not very clear right now how will it hurt the customer experience. It’s worth pointing out that rival Google has been doing so for a very long time for its Play store, which is also the largest app store. But as we have reported before, there’s a big difference between the quality of the apps listed on the App Store and the Play Store.

The report comes months after Apple put SVP of Worldwide Marketing, Phil Schiller, in charge of the App Store. Schiller was given the responsibility to oversee the App Store across all of the company’s hardware platforms.

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“Phil is taking on new responsibilities for advancing our ecosystem, led by the App Store, which has grown from a single, groundbreaking iOS store into four powerful platforms and an increasingly important part of our business,” Apple CEO Tim Cook had said.

  • Published Date: April 15, 2016 1:11 PM IST