Apple Music crosses 30 million paid subscribers, says that isn't enough for competition: Report

Apple Music major rival Spotify has over 60 million paid subscribers.

  • Published: September 29, 2017 8:56 AM IST

Apple Music now has over 30 million subscribers, the company announced while in conversation with Billboard. The company has registered over 3 million subscribers after it announced logging 27 million paid Apple Music subscribers during WWDC in June this year.

Apple Music streaming service is popular, and the company’s recent push to expand market seems to be helping it to get numbers. However, Apple Music executive Jimmy Iovine says that getting more subscribers, updating catalogue or titles and proving fast access to new hits is not enough to maintain Apple’s presence in the streaming music market’s current scene. The executive emphasized on helping artists create more content rather than simply focusing on strengthening the streaming services.

The numbers revealed by Iovine to Billboard suggest that Apple Music currently accounts for a revenue increase of 17 percent for the US recorded-music business in the first half of 2017 as compared to the corresponding period last year. ALSO READ: Apple Music has a secret Rs 1,200 annual subscription plan: Here’s how to subscribe and save money

Apple Music faces major competition from rival streaming service by Spotify. In July, Spotify announced clocking over 60 million paid subscribers, and it has managed to stay ahead of Apple in terms of the total number of users, courtesy of its free music streaming subscription. Both Apple and Spotify have paid plans starting from of $9.99 (approximately Rs 120) per month.

Between Apple and Spotify, the former doesn’t have a free subscription plan. What Apple Music otherwise offers is a three-month free trial period for users to preview the streaming service before they start paying for it. Users can opt out of the free trial anytime during the three-month period. ALSO READ: Apple Music for Android gets User Profiles, Voice Commands like iOS 11

As MacRumors reports, Iovine acknowledges that if Apple Music had a free subscription, it would have crossed over 400 million users by now. He testified for the paid model of the streaming service saying that Apple believes in creating a quality experience for those who are paying for it.

With iOS 11 out now, Apple has introduced a bunch of new features to Apple Music. The streaming app now lets users create a personalized Apple Music profile, and share what they stream with friends and other users on the platform. Since the app is available on both Android and iOS, the company recently made all the features from iOS app available onto Android app. Similar to Siri-integration, Android users can now use voice commands via OK Google to stream songs on Apple Music.

  • Published Date: September 29, 2017 8:56 AM IST