Apple CEO is being interviewed at WSJDLive 2015, and Tim Cook has given some insights into how Apple Music is doing. Cook says that since its inception in June this year, the service now boasts over 15 million subscribers.
“I’m finding personally that I’m discovering a whole lot of music that I wasn’t listening to before,” he said. “I think it’s fabulous, and to have over 15 million on there, and 6.5 million in the paid category, I’m really happy about it. And I think the runway here is really good.”
The growth seems to have slowed down a bit, after the service was able to garner 11 million users in just a month. Cook also says that of these 15 million users, 8.5 million are in the three month trial period, while only 6.5 million are paid users.
The jury however is still out on how big a hit Apple Music really is. To put these numbers into perspective, Apple Music s closest rival Spotify boasts over 20 million paid users, and nearly 55 million on its free (ad-supported) service. Spotify is also limited to a few countries.
Apple Music is not only available in many more countries, but one also needs to consider how many iOS devices there are. In the third quarter this year, Apple managed to sell over 47 million iPhones, and nearly 11 million iPads. When you take these numbers into consideration, the number of Apple Music users seems underwhelming to say the least.
Once the 90-day trial period ends, Apple Music users in India need to pay Rs 120 a month for individual accounts, or Rs 190 a month for a family account. These prices are quite low, when you compare it to the subscription rates in the US $9.99 a month for individual account or $14.99 a month for a family account.