Besides announcing the quarterly earnings, where Apple saw first revenue decline since 2003, CEO Tim Cook announced that Apple Music now has 13 million active paid subscribers. The music streaming has added two million subscribers since February, when it had reached the 11 million subscriber mark. Launched in June last year, Apple Music has seen a steady growth and it s one of the major competitors is the decade-old Spotify, which has about 30 million subscribers, 9To5Mac reports. While Spotify is only available in few countries, Apple Music has seen a wider release. Also Read - iPhone SE 3 likely to bring some interesting specs at a budget, release timeline outAlso Read - Apple AR/VR headset mass production may be delayed until end of 2022 : Report
The Apple Music app comes pre-installed on iPhones and the streaming service is also available on Mac and PC via iTunes. In November last year, Apple also released the Apple Music app for Android, which has helped boost the subscriber base further. Another benefit of the Android app is that it allows users to save music on SD card. Apple Music also offers an access to Beats 1 radio and full schedule of the shows. Also Read - Apple Watch Series 7 first look: Classy with lots of health features
Earlier this year in January, Apple discontinued free ad-supported version of its iTunes Radio. The feature is now merged with Apple Music and if you try to launch iTunes Radio station on your computer or iOS device, it will prompt you to subscribe to Apple Music. This also leaves Beats 1 as the only free radio service from Apple. The decision to switch from ad-based model to subscription model could also be another reason the driven the subscriber numbers.
For those who haven t tried the service yet, Apple is offering three months of free trial after which they need to pay the monthly subscription charges of Rs 120 for individual accounts and Rs 190 for family account (for up to six members).
Unlike its competition, Apple hasn t added any major features to the service with updates, except for bug fixes and performance improvements. However, it is rumored that the service may get some new features at WWDC 2016 on June 13.