Apple Music was launched back in June last year along with iOS 8.4, and its user base has been increasing faster than expected. In September this year, Apple s senior Vice President of Internet Software and Services Eddy Cue had announced that Apple Music had 17 million paid subscribers since its launch. In just a span of three months, Apple’s music streaming service has gained 3 million more followers to reach 20 million. This is a 15 percent jump in Apple Music s subscriber base. Also Read - Apple adds UPI, RuPay, net banking on App Store: How to add new payment methodsAlso Read - Apple co-founder Steve Jobs' job application sold for over Rs 2.5 crore
Apple Music s subscriber base has increased remarkably in the last three months, but this has somehow been the trend in the past months as well. Within just six months of its launch, Apple Music had garnered 10 million paid subscribers. Moving ahead, back in February this year, Apple Music had 11 million subscribers and the number went up to 13 million in April, which is a span of just two months. It has now been 18 months since the launch of Apple Music, and it already has 20 million paid subscribers. This increase in the subscriber base could also be a result of a shift from the iTunes Music Store to Apple Music.
Billboard reports that 60 percent of the subscribers using Apple Music did not buy any content from iTunes in the last 12 months. Eddy Cue adds that among these subscribers the vast majority are new customers.” Another highlight of the report is that over 50 percent of them live outside of the US. The top markets for Apple Music include Canada, China, South Africa, Japan, Russia, Brazil and India. Apple Music is currently available in more than 100 countries. ALSO READ: Apple removes free iTunes Radio service, forces users to subscribe to Apple Music
It may be recalled that Apple recently launched a Student Plan for Apple Music, offering subscriptions for just Rs 60 per month. Talking about Apple Music s growth and success, Cue says, It’s been quite a year. We were thrilled to see that we could take [artists’] passions and drive them all the way to No. 1. Chance the Rapper, who we put on Apple Music exclusively, hit the top 10 on the Billboard charts [based on streams alone], and I can’t recall that being done before.” Apple further credits the launch of new No. 1 albums for the success of Apple Music. These include Drake s solo album Views and What a Time to Be Alive with Future. Frank Ocean s Blonde, Future s Evol, DJ Khaled s Major Key and Travis Scott s Birds in the Trap Sing McKnight also make it to the list of Apple Music favorites. ALSO READ: Apple Music Student Plan in India costs just Rs 60 per month
Despite a rapid growth, Apple Music still lags behind Spotify, which currently boasts of 40 million subscribers. Looking at the trend, Apple may be able to narrow the gap with Spotify in the near future. Spotify, in the meanwhile, garnered 12 million subscribers this year alone while Apple Music came close with 10 million. As more and more people are now shifting to streaming music and purchasing, Cue comments, of course we want more and we want it to go faster — we re hungry! He further adds, We can t forget that, as an industry, we still have very few music subscribers. There are billions of people listening to music and we haven t even hit 100 million subscribers. There’s a lot of growth opportunity.