Apple last night announced its Q1 2018 earnings report where CEO Tim Cook mentioned that the company managed to sell 77.3 million iPhones, 13.2 million iPads and 5.1 million Macs. Along with the earnings, Apple also announced that it now has active installed base of 1.3 billion devices as of January 2018, globally. These devices include the iPhones, iPads, iPod touch, Mac, Apple Watch and Apple TV models. Also Read - Apple co-founder Steve Jobs' job application sold for over Rs 2.5 croreAlso Read - Apple iOS 15, iPadOS 15 beta 4 released: What’s new, how to download
Cook said that Apple has seen a growth of 30 percent in the number of active devices in the past two years. The company had hit the 1 billion active device milestone back in January 2016. It is a testament to the popularity of our products and the loyalty and satisfaction of our customers,” Cook said in a press release. Also Read - Apple shines in June quarter, posts record sales for iPhones, Macs and iPads
However, Apple did not offer any breakup of the numbers, so there is no clarity on how many active iPhones are out there. Also, it is not clear what exactly Apple means by active installed base which could be anything. Whether it is active devices connected to the App Store from time to time, or hardware associated with iCloud or Apple ID is something that only Apple knows, but reaching a new milestone is clearly good news for Apple.
Apple has revealed some numbers though. Apple had a revenue of $88.3 billion, compared to $78.4 billion in Q1 2017. The company sold 77.3 million iPhones, 13.2 million iPads and 5.1 million Macs on Q1 2018, compared to 78.3 million iPhones, 13.1 million iPads and 5.37 million Macs in Q1 2017. Sure, there is a dip in overall sales number, but due to higher average selling price (ASP), revenues were not hit.