Apple now allows app developers to offer their apps for pre-order. Apple first allowed its users to be notified about a pre-release app when it announced Super Mario Run in collaboration with Nintendo last year.
Apple has now posted on its iTunes Connect’s Resources and Help documentation that its app developers can make their apps available for pre-order on Apple platforms. Customers will see the product page and order app before it’s released for download. Once the app is released, customers will be notified and the app will be automatically downloaded to their device.
For paid apps, customers will be charged before the download starts. In order to make a new app available for pre-order, developers need to click My Apps from the homepage, select the app and then select Pricing and Availability in the left column. Developers will be presented with Pre-Orders section if their app has never been published on the App Store.
Developers can then make their app available for pre-order and choose a date to release the app for download and click save. Apple remarks that the release date must be at least two days in the future and should not be more than 90 days in the future.
Once the release date is selected, developers can submit their app for review and once the app is approved, developers can return to Pricing and Availability, confirm the date it will be available for download and then click Release as Pre-Order in the upper right corner.
Apple is announcing the wider rollout of pre-release function for app developers after almost a year. The feature will help developers get customers excited about their apps ahead of its official release. The iPhone maker has also added a ‘Pre-Orders’ section to the games tab of the App Store and a similar section is expected to arrive on Mac App Store and Apple TV App Store as well.