comscore Apple pips Micromax to become no.2 smartphone maker by revenue
News

Apple pips Micromax to become no.2 smartphone maker by revenue

Amidst slowing sales globally, iPhone sales in India give Apple a reason to cheer.

apple-logo

Apple might not have been doing well globally — the company recently posted first annual revenue decline in 15 years since 2001 — but its India unit seems to be doing insanely well. Apple had earlier announced that iPhone sales in India grew by 50 percent compared to same time last year and now Apple has become the second-largest smartphone maker in India by revenue for the financial year ending March 2016. The company has successfully managed to do this by piping the country s largest home-grown brand Micromax, and touching sales milestone of Rs 10,000 crore in less than 10 years of its operations. Also Read - Apple TV Plus for free: PS5 owners get six months subscription free of cost

Also Read - Amazon Prime Day sale deals revealed: Discount on OnePlus Nord CE, Mi 11X, Samsung Galaxy M42

Also Read - This photo shot with iPhone X by an Indian wins iPhone Photography Awards

Based on the balance filed on November 30, Apple India sales grew by 54 percent to Rs 9,997.1 crore for fiscal year 2016, compared to Rs 6,472.89 crore during the same time last year. Profits have also surged by 21 percent to Rs 294 crore as Apple managed to expand its retail network in smaller cities, while lowering prices to allow distributors to decide the final selling price.

During the same period, Micromax sales dipped by six percent to Rs 9,825.46 during 2015-16 as the brand faced fierce challenge competing with Chinese smartphone makers. Samsung, which still holds the top spot in Indian smartphone market had its sales touching Rs 47,001.4 crore, out of which nearly 70 percent (or 32,900) is expected to have been generated from handset business.

Apple has been growing sales in India largely with the older iPhone models by cutting their prices. Hence, the company saw a huge potential with company-certified refurbished iPhones which could have been attractively priced. But with the government turning this proposal down, Apple efforts will now progressively focus on the upgradation of the existing user base to the latest models which will lead to faster revenue growth, a senior industry official told ET.

Industry executives who are aware of Apple s strategy told the publication that the company s sales for the last fiscal year were majorly driven by the iPhone 5s, which contributed to 50 percent of its revenue. Apple gave the iPhone 5s a massive price cut, and one can buy it online for under Rs 20,000, which also makes it the most affordable iPhone. Currently, there are about five million iPhone users in India. Also, despite higher price tag of iPhone 7 and iPhone 7 Plus ranging from Rs 60,000 to Rs 92,000, Apple has managed to achieve higher sales target. The new black and jet black color variants are in maximum demand.

Since posting total revenue of Rs 4,500 crore in financial year 2014, Apple has managed to more than double its sales in India in the past two years. This financial year, Apple could be fighting for the second spot with Lenovo, which has nearly doubled its sales to Rs 10,483.62 crore, largely driven by combining the smartphone business of both Lenovo and Motorola. Earlier this week, at the Lenovo K6 Power launch, the company revealed that it has sold over 13 million smartphones on Flipkart. ALSO READ: Lenovo claims it sells 25% of all smartphones sold online in India

Also, according to Counterpoint Technology Market Research, Apple had a market share of 1.1 percent in Indian smartphone during July-September, with Samsung taking the peak spot with 22.6 percent market share and Micromax taking the second spot with 9.9 percent market share. However, in the premium segment, the data for October suggests that Apple has taken a massive 66 percent lead over Samsung, with the Korean company having a market share of just 23 percent due to discontinuation of the ill-fated Galaxy Note 7. The research firm also believes that Apple is likely to ship a million smartphones in India in the present quarter itself, with around 400,000 smartphones already been shipped in October.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: December 1, 2016 12:05 PM IST



new arrivals in india

Xiaomi Redmi Note 10T 5G
Xiaomi Redmi Note 10T 5G

13,999

Samsung Galaxy F22
Samsung Galaxy F22

12,499

Xiaomi Mi 11 Lite
Xiaomi Mi 11 Lite

21,999

Infinix Note 10 Pro
Infinix Note 10 Pro

16,999

Infinix Note 10
Infinix Note 10

10,999

Vivo Y73
Vivo Y73

20,990

OnePlus Nord CE 5G
OnePlus Nord CE 5G

22,999

iQOO Z3
iQOO Z3

19,990

Realme C25s
Realme C25s

9,999

Poco M3 Pro 5G
Poco M3 Pro 5G

13,999

Realme X7 Max 5G
Realme X7 Max 5G

26,999

Oppo F19
Oppo F19

18,990

Motorola Moto G40 Fusion
Motorola Moto G40 Fusion

13,999

POCO M2 Reloaded
POCO M2 Reloaded

9,499

OPPO A74 5G
OPPO A74 5G

17,990

Oppo A53s 5G
Oppo A53s 5G

14,990

Vivo V21 5G
Vivo V21 5G

29,990

Realme C25
Realme C25

9,499

Realme C21
Realme C21

7,999

Realme C20
Realme C20

6,799

Motorola Moto G60
Motorola Moto G60

17,999

iQOO 7
iQOO 7

31,990

Samsung Galaxy M42 5G
Samsung Galaxy M42 5G

21,999

Xiaomi Mi 11 Ultra
Xiaomi Mi 11 Ultra

69,999

Xiaomi Mi 11X Pro 5G
Xiaomi Mi 11X Pro 5G

39,999

Xiaomi Mi 11X
Xiaomi Mi 11X

29,999

Realme 8 5G
Realme 8 5G

13,999

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Vivo X60
Vivo X60

37,990

OnePlus 9 Pro 5G
OnePlus 9 Pro 5G

64,999

OnePlus 9R 5G
OnePlus 9R 5G

39,999

OnePlus 9 5G
OnePlus 9 5G

49,999

Samsung Galaxy A72
Samsung Galaxy A72

34,999

Samsung Galaxy A52
Samsung Galaxy A52

26,499

Micromax In 1
Micromax In 1

10,499

Asus ROG Phone 5
Asus ROG Phone 5

49,999

Samsung Galaxy M12
Samsung Galaxy M12

10,999

Motorola Moto G30
Motorola Moto G30

10,999

Motorola Moto G10 Power
Motorola Moto G10 Power

9,999

Oppo F19 Pro Plus 5G
Oppo F19 Pro Plus 5G

25,990

Oppo F19 Pro
Oppo F19 Pro

21,490

Xiaomi Redmi Note 10 Pro Max
Xiaomi Redmi Note 10 Pro Max

18,999

Xiaomi Redmi Note 10 Pro
Xiaomi Redmi Note 10 Pro

15,999

Xiaomi Redmi Note 10
Xiaomi Redmi Note 10

11,999

Realme Narzo 30A
Realme Narzo 30A

8,999

Realme Narzo 30 Pro
Realme Narzo 30 Pro

16,999

Infinix Smart 5
Infinix Smart 5

7,199

Samsung Galaxy F62
Samsung Galaxy F62

23,999

Samsung Galaxy A12
Samsung Galaxy A12

12,999

Nokia 5.4
Nokia 5.4

13,999

Nokia 3.4
Nokia 3.4

11,999

Realme X7 Pro 5G
Realme X7 Pro 5G

29,999

Realme X7
Realme X7

19,999

Vivo Y31
Vivo Y31

16,490

Oppo Reno5 Pro 5G
Oppo Reno5 Pro 5G

35,990

Samsung Galaxy S21 Ultra 5G
Samsung Galaxy S21 Ultra 5G

1,05,999

Samsung Galaxy S21 Plus 5G
Samsung Galaxy S21 Plus 5G

81,999

Samsung Galaxy S21 5G
Samsung Galaxy S21 5G

69,999

Vivo Y12s
Vivo Y12s

9,990

Vivo Y51A
Vivo Y51A

17,990

Samsung Galaxy M02s
Samsung Galaxy M02s

8,999

Xiaomi Mi 10i
Xiaomi Mi 10i

21,999

Oppo A15s
Oppo A15s

11,490

Tecno Spark 6 Go
Tecno Spark 6 Go

8,499

Vivo V20 2021
Vivo V20 2021

24,990

Vivo Y20A
Vivo Y20A

11,490

Xiaomi Redmi 9 Power
Xiaomi Redmi 9 Power

11,999

Motorola Moto G9 Power
Motorola Moto G9 Power

11,999

Motorola Moto G 5G
Motorola Moto G 5G

20,999

Vivo V20 Pro
Vivo V20 Pro

29,990

Xiaomi Mi 10T
Xiaomi Mi 10T

35,999

Xiaomi Redmi 9i
Xiaomi Redmi 9i

8,299

Xiaomi Mi 10T Pro
Xiaomi Mi 10T Pro

39,999

Infinix Hot 10
Infinix Hot 10

9,999

Vivo V20 SE
Vivo V20 SE

20,990

Vivo V20
Vivo V20

24,990

Micromax In 1b
Micromax In 1b

6,999

Micromax In Note 1
Micromax In Note 1

10,999

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

13,999

Oppo F17
Oppo F17

16,990

Samsung Galaxy M51
Samsung Galaxy M51

22,999

Best Sellers