There are open ecosystems, and then there are closed ecosystems. While choices such as Linux and Android talk about openness, platforms such as Apple have traditionally been known for being closed. The strategy seems to have worked for Apple.
Focus on experience
Users who prefer Apple would attest to the close emphasis that Apple places on customer experience. It’s been a highlight since the days a struggling Apple launched the iPod. As the product line up progressed to include the iPhone and then the iPad, the use of iTunes and the App Store created several industries and services that we now know and have gotten fond of. A few examples being WhatsApp and Uber. Companies such as these have been made possible due to the popularity and rise in influence of the App Store.
The threat to a unified experience
Although not as bad as a deeply fragmented Android ecosystem, Apple has come under a bit of criticism for the partially disjointed experience between the Mac and the iPhone. Despite features such as Continuity that unify communication and conversation between the iPhone, iPad and the Mac, what users find troublesome is the inability to use apps across all Apple device.
Meet Project Marzipan
These could be early days, but Bloomberg’s Mark Gurman in a report speaks about Project Marzipan that aims to solve these precise concerns that Apple’s users have. More so, it could also solve a great deal of developer agony, since building the same app once for iOS and then once again for macOS seems like a lot of work and effort.
According to Gurman’s report, Project Marzipan is the secret project that “is planned as a multi-year effort that will start rolling out as early as next year and may be announced at the company’s annual developers conference in the summer.” The report also quotes anonymous sources who say that these plans are still in early days, and could either change course or be cancelled altogether.