Apple has been desperately trying to poach executives from Swiss watch makers ahead of the rumored launch of its iWatch, CNBC reports. The Cupertino, California based company has successfully poached a sales director from Tag Heuer but it hasn’t been easy. Apple approached many executives from Swiss brands without much success. Also Read - iPad Mini for 2021 to ditch fat bezels, could bring along new Apple Pencil MiniAlso Read - iOS 4 is now available again on modern iPhones, complete with Home button: How to get it
Most Swiss luxury watchmakers find cooperating with Apple would dilute their Swiss name as they see the iPhone being designed in California but assembled in China. Apple is expected to launch its iWatch in October and could come in multiple sizes loaded with sensors. The top-of-the-line iWatch could cost above $1,000 earlier reports suggested. Also Read - Apple originally planned to launch new MacBook at WWDC 2021, but didn’t: details here
Apple has been on a hiring spree for design, healthcare and fitness professionals for the iWatch. The latest rumor suggests it has enlisted professional athletes to test out the fitness use cases in the iWatch.