Apple unveiled its anniversary edition iPhone X towards the end of last year. While there have been widespread reports about low demands, this is the first time Apple has revealed exactly how its flagship smartphone fared in the market. The Cupertino-based company announced its first quarter earnings last night. Despite witnessing a dip in sales in its iPhone and Mac products, the company managed to garner record revenues. Also Read - This photo shot with iPhone X by an Indian wins iPhone Photography Awards 2021Also Read - Top Apple gadgets, accessories for less than Rs 15,000 for Apple fans
Apple recorded revenues of $88.3 billion, and $20.1 billion in profits. This is above analysts expectations of $87.3 billion in revenues. In comparison, a year back, Apple had recorded $78.4 billion in revenues, and $17.89 billion profits during the same period. Also Read - 5G on iPhone SE? We are fine, as long as Apple upgrades the basics to 2022 spec
We re thrilled to report the biggest quarter in Apple s history, with broad-based growth that included the highest revenue ever from a new iPhone lineup, CEO Tim Cook said said in the earnings press release.
During the earnings call, Cook was also quoted as saying, Our results were terrific all around the world with double digit revenue growth in all our geographic segments, an all-time quarterly record in the vast majority of markets we track, including the U.S., Western Europe, Japan, Canada Australia and Korea, as well as Mainland China, Latin America, The Middle East, Central and Eastern Europe, and India.
Despite the huge revenue numbers, Apple actually saw a dip in iPhone sales this past quarter. Apple sold 77.3 million iPhones in the three months, which is actually lower than the 78.3 million units it sold in the same quarter a year back. This is lower than analysts expectations of Apple selling more than 80 million units in the three months ending on December 31.
This however had little effect on the overall revenues, since this year, the average selling price (ASP) of the new iPhones are higher than ever before. The prices have reached an all-time high courtesy of the Apple iPhone X, which is among the first devices to breach the Rs 100,000 mark in India.
There s actually some positive news as far as iPads are concerned. Apple sold 13.2 million iPads in the three months, which is actually higher than the 13 million it sold in the same period last year.
During the earnings call, Apple’s Senior Vice President and Chief Financial Officer Luca Maestri was quoted as saying, iPad sales grew strong double-digits in many emerging markets, including Latin America, the Middle East, Central and Eastern Europe and India, as well as developed markets, including Japan, Australia and Korea.
The active install base of iPad has grown every quarter since its launch in 2010, and it reached a new all-time high in December, thanks to extremely high customer loyalty and large numbers of first-time iPad users, Maestri added.
News about the Macs however didn t was that positive. Apple sold 5.1 million Macs in the three months, which is lower than the 5.3 million Macs sold in the same period last year.
While Apple wouldn t share specific numbers, it did say that this was the best quarter ever for the Apple Watch. Cook said, It was our best quarter ever for the Apple Watch with over 50% growth in revenue and units for the fourth quarter in a row and strong double-digit growth in every geographic segment. Sales of Apple Watch Series 3 models were also more than twice the volume of Series 2 a year ago.