comscore Apple Q4 2014 earnings: 39.3 million iPhones, 12.3 million iPads, and 5.5 million Macs sold
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Apple Q4 2014 earnings: 39.3 million iPhones, 12.3 million iPads, and 5.5 million Macs sold

Apple announced its Q4 2014 earnings last night, and it has crushed all the estimates. The Cupertino-giant posted quarterly revenues of $42.12 billion and profit of $8.5 billion. This is up from reven

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Apple announced its Q4 2014 earnings last night, and it has crushed all the estimates. The Cupertino-giant posted quarterly revenues of $42.12 billion and profit of $8.5 billion. This is up from revenues of $37.5 billion and a net profit of $7.5 billion, Apple posted in the fourth quarter of last year. Also Read - Apple sells more iPads in early 2021 than ever, grows along with Samsung 

Apple also announced that it had sold 39.3 million iPhones, 12.3 million iPads and 5.5 million Macs this quarter. The number of iPhones sold was above analysts’ expectations of 38 million, and some of this can be down to the impact of the newly launched iPhone 6 and iPhone 6 Plus. While they were on sale for only 12 days in September, Apple broke all its previous records by selling 10 million iPhones in the first weekend. The iPhone sales were up 16 percent year-over-year, and in the same quarter last year, the company had sold 33.8 million iPhones. Also Read - Apple Podcasts Subscriptions and channels go live in 170 countries starting today 

As for the iPads however, the actual number of sales was below analysts’ expectations and were down for the third straight quarter. The sales were down 13 percent year-over-year, and from the expected 13 million iPads, Apple managed to sell 12.3 million iPads in the September quarter. This was also down from the quarter last year, when Apple sold 14.1 million iPads. In total Apple has sold 68 million iPads this year, and over 237 million iPads till date. Also Read - Apple TV+ free trial will now be available for 3 months instead of a year: What to do?

Apple CEO Tim Cook acknowledged the drop in sales saying, “I take a step back on iPad. I know that there’s a lot of negative commentary in the market on iPad, but I have a sort of different perspective on it.

“To me, I view it as a speed bump, not a huge issue,” he added. Referring to the lack of growth year-on-year, Cook said, “We want to grow, we don’t like negative numbers on these things.”

Where the Macs are concerned, Apple sold 5.5 million Macs this quarter, which is an increase of
nearly one million units year-over-year, and represents a 21 percent growth from 2013. The company also announced that it had sold 19 million Macs this year, with particularly strong sales where the MacBook Pro and MacBook Air are concerned.

As for the forthcoming December quarter, Apple is expecting revenues in the range of $63.5 billion and $66.5 billion.

The Cupertino giant also revealed that App Store downloads had crossed 85 billion, which is up from the 60 billion last year.

Apple’s full press release follows below.

Apple Reports Fourth Quarter Results

Strong iPhone, Mac & App Store Sales Drive Record September Quarter Revenue & Earnings

CUPERTINO, Calif.–(BUSINESS WIRE)–

Apple® today announced financial results for its fiscal 2014 fourth quarter ended September 27, 2014. The Company posted quarterly revenue of $42.1 billion and quarterly net profit of $8.5 billion, or $1.42 per diluted share. These results compare to revenue of $37.5 billion and net profit of $7.5 billion, or $1.18 per diluted share, in the year-ago quarter. Gross margin was 38 percent compared to 37 percent in the year-ago quarter. International sales accounted for 60 percent of the quarter’s revenue.

Apple’s board of directors has declared a cash dividend of $.47 per share of the Company’s common stock. The dividend is payable on November 13, 2014, to shareholders of record as of the close of business on November 10, 2014.

“Our fiscal 2014 was one for the record books, including the biggest iPhone launch ever with iPhone 6 and iPhone 6 Plus,” said Tim Cook, Apple’s CEO. “With amazing innovations in our new iPhones, iPads and Macs, as well as iOS 8 and OS X Yosemite, we are heading into the holidays with Apple’s strongest product lineup ever. We are also incredibly excited about Apple Watch and other great products and services in the pipeline for 2015.”

“Our strong business performance drove EPS growth of 20 percent and a record $13.3 billion in cash flow from operations in the September quarter,” said Luca Maestri, Apple’s CFO. “We continued to execute aggressively against our capital return program, spending over $20 billion in the quarter and bringing cumulative returns to $94 billion.”

Apple is providing the following guidance for its fiscal 2015 first quarter:

• revenue between $63.5 billion and $66.5 billion

• gross margin between 37.5 percent and 38.5 percent

• operating expenses between $5.4 billion and $5.5 billion

• other income/(expense) of $325 million

• tax rate of 26.5 percent

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  • Published Date: October 21, 2014 1:29 PM IST



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