As a part of its ‘Shot on iPhone’ ad campaigns, Apple recently released an ad on Mother’s Day and a massive photo gallery before that. These ad campaigns essentially highlight the versatility of the iPhone’s camera by showcasing videos or photos clicked by smartphone users. The campaign is back again, and now Apple has released eight new video ads. These ads include about 16 second videos shot by users with an iPhone using features like Slow-Mo and Timelapse. Also Read - Apple adds UPI, RuPay, net banking on App Store: How to add new payment methodsAlso Read - Apple co-founder Steve Jobs' job application sold for over Rs 2.5 crore
The eight new video ads are based in different settings and there is no common theme among them. But each of the 16 second clips are shot using an iPhone 6s and at the end of the video, Apple has also credited the user. These video ads include slow-mo shot of flying bees, view of the clouds from an airplane, and a dog running towards the camera. There’s also brilliant timelapse video featuring a colony of penguins. Also Read - Apple iOS 15, iPadOS 15 beta 4 released: What’s new, how to download
Apple introduced its Shot on iPhone ad campaign last year when it dedicated a large section of its homepage to showcase photos from around the world clicked using an iPhone 6 or iPhone 6 Plus. These photos have since been showcased on billboards around the globe, and the campaign had also taken top honors in the Outdoor Lions category at the Cannes Grand Prix festival. One of the photos from the campaign also won the Cannes Lion award.
You can check out the eight new Apple video ads embedded below.