We have known for quite some time now that Apple is working on a smartwatch christened by the tech journalists as the iWatch. Now, in what could be interpreted as a sign that this device is close to an unveiling, the Cupertino-based company has applied for a trademark in Japan on the name ‘iWatch’, Bloomberg reports.
According to the application filed with the Japan Patent Office, Apple describes this new device as a handheld computer or watch device. The device will run on Apple’s iOS mobile operating system, and according to the source, a team of more than 100 employees are currently working on the device.
Though Apple has been secretive about this device, Tim Cook did give a slight hint at the D11 conference back in May, when he said that wearables could be a “profoundly interesting” area of technology and he likes what Nike did with the Fuel Band and finds the wrist “interesting”. He also added that the whole “sensor thing” would explode, but at the moment it is all over the place and will become clearer with time.
Apple’s iWatch will come at a time when big OEMs are coming up with their own versions of such a device. Google, Foxconn, Microsoft and Sony are developing or have unveiled their own smartwatches in recent times and Apple’s biggest rival Samsung too is said to be developing a smartwatch of its own, though details of its device are scarce.
However, we should remind you that filing for a trademark does not necessarily mean Apple would launch a product named iWatch. It is also a maneuver many companies undertake to block rivals from using product names that could be damaging for them.