comscore Apple reportedly shuts down AirPort router division
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Apple reportedly shuts down AirPort router division

Following the move, the router division and engineers have been reassigned.

apple airport time capsule

After recently exiting the external iMac monitor business, Apple has now reportedly disbanded the wireless router division as well. With this move, Apple is trying to shift its focus on consumer products that generate most of the company s revenues. Citing sources, Bloomberg reports that Apple started shutting down its wireless router team since last year and the development groups have been reassigned to other product areas within the company, such as Apple TV. Also Read - Apple TV+ free trial will now be available for 3 months instead of a year: What to do?

Also Read - Google Workspace now available for everyone, including free Google account owners

Currently, Apple TV wirelessly connects to a router allowing users to stream shows, movies and games on the TV. By bringing engineers who understand networking and connectivity, the company could be preparing to set up Apple TV for playing a bigger role in internet-connected homes. Apple hasn t released refreshed versions of its routers since 2013 to match new wireless standards, such as Wi-Fi 802.11ac. And with the decision to disband the development team could mean that company isn t planning to introduce any new routers. Also Read - Apple Beats Studio Buds launched: AirPods for Android devices

As of now, Apple sells three wireless routers, the AirPort Express priced at Rs 7,900, the AirPort Extreme priced at Rs 15,900, and the AirPort Time Capsule priced at Rs 24,500 (2TB storage), and Rs 32,500 (3TB storage). The Time Capsule also doubles and a backup storage drive for Macs. These products make up for a small revenue as a part of other products category, which also includes Apple TV and Apple Watch. For the fiscal year 2016, this category has generated $11.1 billion or about five percent of total sales. ALSO READ: Apple reportedly throttling iPhone 7 LTE performance on Verizon to match with AT&T

Router makers can differentiate their products based on the design, number of antennas and software, but for all the advancements in technology, manufacturers have to rely on chipmakers. Historically, Apple s AirPort routers have been a laggard compared to competitors such as Netgear, D-Link and Belkin, and all of them except Apple have adopted to the new standards. Despite charging more for its routers, Apple has always focused on integrating control of its range of devices into the operating system. And now, with the company deciding to leave the router business, it could turn out to be a boon for other wireless router makers. ALSO READ: Google launches its Amazon Echo competitor, Google Home, for $129

The move comes at a time when Google has just entered the hardware business and has launched its own router system called Google Wifi. Google says it has made setting up a Wi-Fi network at homes simpler and users can effortlessly add more routers without much technical know-how to improve coverage. Google Wifi comes with its own app that also helps users control their networks and devices logged on to it. ALSO READ: Amazon Tap, Echo Dot Alexa-powered devices launched

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  • Published Date: November 22, 2016 3:00 PM IST



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