Apple has retained its top spot in the wearable category for 2017, Q1, beating Samsung with almost double the market share. While the South Korean giant managed to clock 12.8 percent of sales in the first quarter, Apple topped the charts owning over half the total market share of the wearables.
According to a report released by Strategy Analytics, Apple clocked over 50 to 53 percent of market share in Q1, 2017. Samsung which ranks second on the list beats pioneer Fitbit, which gained only 12.2 percent of the market share. The report further says that Fitbit lost out to Samsung, due to a decrease in demand for its wearable products and a late entry to the smartwatch market. On the other hand, increasing popularity of the Samsung Gear S3 attributed to the expansion of Samsung’s market share.
The Samsung Gear S3 classic, the third generation smartwatches by the company, boasts of features such as cellular support, mobile payment function, longer battery life and built-in GPS capabilities for emergency calls or texts. While Fitbit pioneered fitness bands, its latest shift towards manufacturing smartwatches has not gained many heights. Last month, a Canalys report said that the fitness band category was reported to hit its first ever low since the product category took off. The decline was attributed to the emergence of smartwatches, preferred by users for it ‘greater functionality’ as compared to fitness bands. ALSO READ: Apple, Xiaomi lead wearable market with shipment of 3.6 million devices last quarter: IDC
However, the Cupertino giant reportedly noticed the consistent demand for Apple Watches for around two quarters and clocked the second highest year-over-year growth among the leading companies. In terms of product shipments, Apple remains at the top with 16 percent share, while Xiaomi and Fitbit clocked 15.5 percent and 12.3 percent market share and took second and third positions, respectively. Notably, Fitbit observed the dip in sale despite the launch of AltaHR and anticipation continues for its successor, Blaze smartwatch.