Apple event: Key announcements expected on September 12 event include new iPhones, Apple Watch, iPad, MacBook and more

On September 12, Apple could launch as many as 6 products.

  • Published: September 10, 2018 11:13 AM IST

Well, September is here, and Apple has announced its annual iPhone-centric event which will take place on September 12 in Cupertino, California. The event will be hosted at the Steve Jobs Theatre in the Apple Park Campus. This year, the theme is ‘Gather Around,’ and everything from the iPhone to Apple Watch, AirPods 2, MacBooks and new iPads are expected at the event.

When and where to watch the event?

The event will kick off at 10:00AM PDT, which translates to 10:30PM in India. As usual, Apple will be live streaming the event, and you can watch it on your PC, iPhone and iPad. For PC, you will need Safari browser on macOS 10.11 or later, or Microsoft Edge on Windows 10. You can head over to this page for the live streaming –

Watch: Apple iPhone X Review

Apple iPhone Xs, iPhone Xs Max

Yes, similar to last year, three new iPhones are expected this year too. Starting with the Apple iPhone Xs, which is expected to be the successor to last year’s iPhone X. Apple is likely to retain the same form factor and design, with upgrades to the internals. The company could also introduce a new Gold color option for the iPhone.

Last year, the iPhone X pricing started at $999 (approximately Rs 71,000). This year, the iPhone Xs is expected to see a price reduction by up to $200 (about Rs 14,000), with the base model priced around $800 (approximately Rs 56,800).

The iPhone Xs Max, on the other hand, is also expected to retain the iPhone X design, with a slightly larger 6.5-inch OLED display, while maintaining the iPhone 8 Plus form factor in a new Gold color option in addition to Space Gray and Silver. The iPhone Xs Max is expected to start at $999 (approximately Rs 71,000) for the base storage variant.

Image credit: 9to5Mac

Both, the iPhone Xs and iPhone Xs Max are expected to be powered by the new Apple A12 SoC which will reportedly be built on TSMCs 7nm process. Featuring a glass back, dual cameras and an edge-to-edge display with a notch, both smartphones are expected to come with improved Face ID for biometric authentication. Pre-orders for both iPhone Xs and iPhone Xs Max could start on September 14, and go on sale starting September 21.

Apple iPhone 9

While the iPhone X series is expected to get an OLED panel, the iPhone 9 could come with a 6.1-inch LCD panel. We have also come across leaked iPhone Xc model, and there are high chances that it could be called iPhone Xc and not iPhone 9.

The iPhone 9 is likely to feature an edge-to-edge display while retaining the iPhone 8 form factor. It is also expected to come with a single camera setup at the back, drop Touch ID fingerprint scanner support and come with Face ID instead. What’s more, the smartphone could also include support for dual SIM cards, something that Android devices have for years. But this could be region specific, with rumors pointing at China-only.

Image credit: Slash Leaks

In terms of pricing, the iPhone 9 could start at $699, which is roughly Rs 49,700. There is a lot riding on the iPhone 9, with analysts expecting it to be a top selling iPhone this year. Sadly, rumors also suggest that the smartphone may not go until November due to production issues. Apple will also be revealing the release date for iOS 12.

Apple Watch Series 4

Apple has been focusing on its smartwatches, not as a luxury accessory, but as a healthcare product, and the Apple Watch Series 4 won’t be any different. Recently leaked renders of the Series 4 model shows a 15 percent larger edge-to-edge display compared to the existing Apple Watch Series 3 model. It is likely to offer a sharper resolution of 384×480pixels for the 42mm model, compared to 312×390pixels on the Series 3 model.

The render also shows off a modified Digital Crown with red ring (instead of dot), which means it is likely to come with LTE support. Also, a new hole can be seen beside the crown, likely for a microphone for improved Siri. There is no word on the pricing yet, but the pre-orders are expected to start on September 14, with sale commencing on September 21.

AirPods 2

After Apple dropped support for 3.5mm audio socket, it has been pushing for truly wireless headphones, Apple AirPods. But these were launched back in 2016, and now, two years later, the second-gen truly wireless AirPods 2 are expected. It will likely be powered by an improved wireless chip with updated support for ‘Hey Siri’ – making it easier to control volume, audio playback and more.

One of the biggest features we could see on the new AirPods 2 could be support for noise cancellation, something that has been rumoured multiple times. In terms of pricing, the AirPods 2 could start at $159 (approximately Rs 11,400).

Apple iPad Pro and MacBooks

Apple was expected to announce the new iPad Pro models along with MacBooks at WWDC 2018, but that didn’t happen. Now, at the iPhone event, Apple is likely to announce these computing devices. Recently, we came across leaked renders of iPad Pros that show off an edge-to-edge display. Apple will reportedly drop the home button with Touch ID fingerprint scanner, and add support for Face ID, both on the iPad Pro 10.5-inch and iPad Pro 12.9-inch models.

Image: MySmartPrice

As Apple is expected to retain the size of the iPad Pro while stretching the screen closer to the edges, the base model could have an 11-inch panel rather than 10.5-inch. Similarly, the bigger one could stretch between 14-15-inch. A Smart Connector is also expected at the back to use the keyboard along with it.

MacBooks are also set to get a refresh with more USB Type-C ports and upgraded hardware with the latest Intel chipsets. As previously reported by Bloomberg, Apple is also considering to launch a low priced MacBook with Retina display, with a design similar to the MacBook Air.

AirPower wireless charging mat

Lastly, Apple is also expected to reveal the pricing and availability of the AirPower wireless charging mat that will allow you to charge your iPhone, Apple Watch and AirPods simultaneously. Apple announced this accessory last year, but it never went on sale due to glitches. With Samsung’s wireless charging duo already on sale, which was announced just last month along with the Galaxy Note 9, all eyes are now on Apple on whether or not it will be able to deliver what it promised last year.

  • Published Date: September 10, 2018 11:13 AM IST