comscore Apple shipped more than half of all premium smartphones in 2018; OnePlus broke into top five: Counterpoint
News

Apple shipped more than half of all premium smartphones in 2018; OnePlus broke into top five: Counterpoint

OnePlus entered the top five premium smartphone makers segment for the first time with strong demand for OnePlus 6T but Apple still maintains the lead in the space with a huge margin.

  • Published: April 16, 2019 3:00 PM IST
apple-iphone-xs-xs-max-hands-on-1

Apple maintains the lead in the global premium smartphone segment despite losing out its second major smartphone maker position to Huawei in 2018. The Cupertino-based iPhone maker now accounts for 51 percent of all smartphones sold in the premium segment. The percentage share is down from 58 percent held in 2017 but the company still commands value despite increased price of newer models like the iPhone XS and iPhone XS Max. According to Counterpoint Research, the segment grew faster than the global smartphone market during the year and OnePlus entered the top five brands in the premium segment for the first time ever. Also Read - Apple TV Plus for free: PS5 owners get six months subscription free of cost

Also Read - This photo shot with iPhone X by an Indian wins iPhone Photography Awards

The global premium smartphone segment grew 14 percent year-on-year in terms of sell-in and 18 percent year-on-year in terms of sell-through last year. Counterpoint Research says that the growth was driven by launch of new iPhones and premium devices from Chinese OEMs like Huawei, OnePlus and Oppo. Apple with 51 percent market share has a significant lead over second-place Samsung which has a market share of 22 percent in the global premium smartphone segment. However, the Chinese smartphone makers made their mark in the segment by reaching double digit market share for the first time. Also Read - Poco F3 GT 5G vs OnePlus Nord 5G: Which one should you buy?

Source: Counterpoint Research

According to Counterpoint Research, Chinese smartphone maker Huawei reached 10 percent market share in the global premium smartphone segment, a growth of 2 percent from the previous year. Oppo grew 863 percent to achieve a market share of 6 percent while OnePlus reached 2 percent market share in the segment. Xiaomi also saw 149 percent growth in the premium smartphone segment during the calendar year. The top five players account for 90 percent of total shipments but there are close to 40 OEMs competing in the premium segment globally.

Watch: Vivo APEX First Look

Huawei’s performance was led by the success of P20 and Mate 20 series. Oppo saw strong growth in its home market of China with demand for R15 and R17 series. OnePlus’ performance was driven by OnePlus 6T and it recorded its highest ever shipments in a single quarter during fourth quarter in India to lead the premium segment for three successive quarters. Google, meanwhile, entered the top five premium smartphone brands in Western Europe in 2018.

Among regions, APAC was the fastest growing region for the premium segment with a growth of 27 percent year-on-year. China and US contributed to more than half of the global premium market shipments. “China’s premium segment grew 37 percent YoY while the US grew 10 percent YoY. Other countries where the premium segment grew fast include Indonesia (+54 percent), Russia (+28 percent), Canada (22 percent), Mexico (22 percent), Thailand (+20 percent), India (+14 percent), Brazil (13 percent), and Japan (10 percent),” Tarun Pathak, Associate Director, Counterpoint Research, said in a blog post.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: April 16, 2019 3:00 PM IST


You Might be Interested

Apple iPhone XS Max

109900

iOS 12
Apple A12 Bionic hexa-core chipset
12MP + 12MP
Apple iPhone XS

94700

Apple iOS 12
A12 Bionic hexa-core SoC
12MP + 12MP
OnePlus 6T

30999

Android 9.0 Pie with OxygenOS
Snapdragon 845 octa-core SoC
Dual - 16MP + 20MP
Huawei P20 Pro

64999

Android 8.1 Oreo with EMUI 8.1
Kirin 970 octa-core SoC
Triple Cameras - 40MP + 20MP + 8MP

new arrivals in india

Xiaomi Redmi Note 10T 5G
Xiaomi Redmi Note 10T 5G

13,999

Samsung Galaxy F22
Samsung Galaxy F22

12,499

Xiaomi Mi 11 Lite
Xiaomi Mi 11 Lite

21,999

Infinix Note 10 Pro
Infinix Note 10 Pro

16,999

Infinix Note 10
Infinix Note 10

10,999

Vivo Y73
Vivo Y73

20,990

OnePlus Nord CE 5G
OnePlus Nord CE 5G

22,999

iQOO Z3
iQOO Z3

19,990

Realme C25s
Realme C25s

9,999

Poco M3 Pro 5G
Poco M3 Pro 5G

13,999

Realme X7 Max 5G
Realme X7 Max 5G

26,999

Oppo F19
Oppo F19

18,990

Motorola Moto G40 Fusion
Motorola Moto G40 Fusion

13,999

POCO M2 Reloaded
POCO M2 Reloaded

9,499

OPPO A74 5G
OPPO A74 5G

17,990

Oppo A53s 5G
Oppo A53s 5G

14,990

Vivo V21 5G
Vivo V21 5G

29,990

Realme C25
Realme C25

9,499

Realme C21
Realme C21

7,999

Realme C20
Realme C20

6,799

Motorola Moto G60
Motorola Moto G60

17,999

iQOO 7
iQOO 7

31,990

Samsung Galaxy M42 5G
Samsung Galaxy M42 5G

21,999

Xiaomi Mi 11 Ultra
Xiaomi Mi 11 Ultra

69,999

Xiaomi Mi 11X Pro 5G
Xiaomi Mi 11X Pro 5G

39,999

Xiaomi Mi 11X
Xiaomi Mi 11X

29,999

Realme 8 5G
Realme 8 5G

13,999

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Vivo X60
Vivo X60

37,990

OnePlus 9 Pro 5G
OnePlus 9 Pro 5G

64,999

OnePlus 9R 5G
OnePlus 9R 5G

39,999

OnePlus 9 5G
OnePlus 9 5G

49,999

Samsung Galaxy A72
Samsung Galaxy A72

34,999

Samsung Galaxy A52
Samsung Galaxy A52

26,499

Micromax In 1
Micromax In 1

10,499

Asus ROG Phone 5
Asus ROG Phone 5

49,999

Samsung Galaxy M12
Samsung Galaxy M12

10,999

Motorola Moto G30
Motorola Moto G30

10,999

Motorola Moto G10 Power
Motorola Moto G10 Power

9,999

Oppo F19 Pro Plus 5G
Oppo F19 Pro Plus 5G

25,990

Oppo F19 Pro
Oppo F19 Pro

21,490

Xiaomi Redmi Note 10 Pro Max
Xiaomi Redmi Note 10 Pro Max

18,999

Xiaomi Redmi Note 10 Pro
Xiaomi Redmi Note 10 Pro

15,999

Xiaomi Redmi Note 10
Xiaomi Redmi Note 10

11,999

Realme Narzo 30A
Realme Narzo 30A

8,999

Realme Narzo 30 Pro
Realme Narzo 30 Pro

16,999

Infinix Smart 5
Infinix Smart 5

7,199

Samsung Galaxy F62
Samsung Galaxy F62

23,999

Samsung Galaxy A12
Samsung Galaxy A12

12,999

Nokia 5.4
Nokia 5.4

13,999

Nokia 3.4
Nokia 3.4

11,999

Realme X7 Pro 5G
Realme X7 Pro 5G

29,999

Realme X7
Realme X7

19,999

Vivo Y31
Vivo Y31

16,490

Oppo Reno5 Pro 5G
Oppo Reno5 Pro 5G

35,990

Samsung Galaxy S21 Ultra 5G
Samsung Galaxy S21 Ultra 5G

1,05,999

Samsung Galaxy S21 Plus 5G
Samsung Galaxy S21 Plus 5G

81,999

Samsung Galaxy S21 5G
Samsung Galaxy S21 5G

69,999

Vivo Y12s
Vivo Y12s

9,990

Vivo Y51A
Vivo Y51A

17,990

Samsung Galaxy M02s
Samsung Galaxy M02s

8,999

Xiaomi Mi 10i
Xiaomi Mi 10i

21,999

Oppo A15s
Oppo A15s

11,490

Tecno Spark 6 Go
Tecno Spark 6 Go

8,499

Vivo V20 2021
Vivo V20 2021

24,990

Vivo Y20A
Vivo Y20A

11,490

Xiaomi Redmi 9 Power
Xiaomi Redmi 9 Power

11,999

Motorola Moto G9 Power
Motorola Moto G9 Power

11,999

Motorola Moto G 5G
Motorola Moto G 5G

20,999

Vivo V20 Pro
Vivo V20 Pro

29,990

Xiaomi Mi 10T
Xiaomi Mi 10T

35,999

Xiaomi Redmi 9i
Xiaomi Redmi 9i

8,299

Xiaomi Mi 10T Pro
Xiaomi Mi 10T Pro

39,999

Infinix Hot 10
Infinix Hot 10

9,999

Vivo V20 SE
Vivo V20 SE

20,990

Vivo V20
Vivo V20

24,990

Micromax In 1b
Micromax In 1b

6,999

Micromax In Note 1
Micromax In Note 1

10,999

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

13,999

Oppo F17
Oppo F17

16,990

Samsung Galaxy M51
Samsung Galaxy M51

22,999

Best Sellers