With an aim to promote original programming amid the growing video streaming war, Apple has announced a multi-year content partnership with producer-host Oprah Winfrey. Also Read - PUBG New State receives over 17 million pre-registrations as closed alpha testing ends
Together, Winfrey and Apple will create original programmes that “embrace her incomparable ability to connect with audiences around the world”, the tech giant said in a statement on Saturday. Also Read - iPhone selling in LG stores? Apple is apparently in talks for a new deal
“Winfrey’s projects will be released as part of a lineup of original content from Apple,” the company added. Also Read - Apple CEO Tim Cook claims iOS is more secure than Android
Winfrey is the CEO of the Oprah Winfrey Network (OWN) which is a US-based television channel owned by Harpo Studios and Discovery Inc.
The video streaming is a lucrative business today and Amazon and Netflix are currently leading the market.
Apple recently announced content deals with Reese Witherspoon and Steven Spielberg.
“Netflix previously announced a multi-year production deal with the Obama family, and reportedly paid close to $100 million to secure a deal with ‘Grey’s Anatomy’ and ‘Scandal’ creator Shonda Rhimes,” The Verge reported.
Lead Image courtesy of Wikimedia