Apple knows it bungled big time with the iPhone 5C and in the most recent earnings call CEO Tim Cook admitted that Apple got the product mix wrong with respect to the demand for the iPhone 5S and iPhone 5C. Now Apple seems to be taking course correction measures by slashing the price of the 16GB variant of the iPhone 5C in India. While there is no official update on the extent of the price cut, some color variants of the iPhone 5C are available for as low as Rs 36,999 or a drop of approximately Rs 5,000 from its launch price of Rs 41,900 at most online retail stores. This translates to a price cut of approximately 12 percent, which is unprecedented. Considering most online retailers have dropped prices, it is not an isolated retailer getting rid of its stocks and it is most likely to be reflected even in brick and mortar stores. Also Read - Meet Indian developer who wins Apple Design award for his music app NaadSadhanaAlso Read - iPad Mini for 2021 to ditch fat bezels, could bring along new Apple Pencil Mini
Till now, Apple has never dropped the price of any iPhone unless a new variant is introduced. However, of late, Apple has been introducing various buyback offers and the most recent buyback scheme offered a minimum of Rs 5,000 off for exchanging an old smartphone for the iPhone 5C 16GB. There is no official word on the price drop, yet, but BGR India understands Apple could disguise it as an offer leading up to Valentine’s Day, just like the current buyback scheme. Also Read - iOS 4 is now available again on modern iPhones, complete with Home button: How to get it
Surprisingly, there has been no change in the price of the 32GB variant of the iPhone 5C, which continues to be available for a steep Rs 53,500.
UPDATE: BGR India can confirm that Apple has not officially slashed the price of the iPhone 5C 16GB, yet. However, it seems to be a case where retailers are offering a cash discount in lieu of the Rs 5,000 cashback offer Apple is offering on the iPhone 5C 16GB in exchange of an old smartphone.