Apple s iPhone 6 and iPhone 6 Plus were launched in India in October last year, with prices starting at Rs 53,500. The new iPhones have been lapped up by buyers, and the Cupertino-giant is said to have sold a whopping half-a-million iPhones in the last quarter of 2014, Economic Times reports. Also Read - Apple wants to scan your iPhone photos for child porn contentAlso Read - Flipkart Big Saving Days 2021 sale: Top deals on mobile phones to look at
According to Counterpoint Research analysts, Apple sold 500,000 iPhones between October and December last year. In contrast, Apple had sold a million iPhones only once in the fiscal year starting in October 2013 and ending in September 2014. Also Read - Top gaming smartphones in August 2021 under Rs 40,000: iQOO 7 Legend, Poco F3 GT and more
The huge bump in sales is credited to the launch of the new larger-sized iPhone 6 and iPhone 6 Plus in India. Apple s new iPhones have broken all previous records globally as well. The company revealed that it had sold over 10 million iPhone 6 handsets in the first three days since it launched in the US.
In order to further strengthen its position in India, where it is said to have a market share of around two percent, Apple is now reducing the credit period by half and is also looking at reducing margins by 0.5-1 percent. As per norms, retailers are given a credit period of 14-15 days, and as for margins, Apple is said to offer around 9-11 percent margins on smartphones. According to a retailer, by making changes in the credit period and margins, Apple will be able to introduce more offers for consumers including EMI schemes.