To boost local talent, tech giant Apple has announced it would invest $508 million in China to build two additional Research and Development (R&D) centers in Shanghai and Suzhou. Also Read - Common marketing gimmicks that brands should avoid to exploit consumersAlso Read - Apple MacBook Pro users report different issues with the SD card reader
According to a report in MacRumors on Friday, Apple’s attempt to boost its presence in China began last September with the opening of its first R&D centre in Beijing’s Zhongguancun Science Park, often referred to as “China’s Silicon Valley”.
“We are looking forward to working with more local partners and academic institutions through the expansion of R&D centers in China,” Dan Riccio, Senior Vice President (Hardware Engineering) at Apple, was quoted as saying. “We are honored to have access to excellent talent and a positive entrepreneurial spirit in the region, where our developers and suppliers will be working together,” Riccio added.
With the investment of $508 million, Apple will have four centers in China in total. Apple’s gets most of its products manufactured in China and also sources its best electronics engineers from the there. ALSO READ: Apple CEO Tim Cook meets Didi Chuxing s President Jean Lui, hails China s app developers
“So it seems logical that Apple would go beyond partnering with local firms in China by creating its own research centers. This way, Apple has a foot on the ground and gets the best of both worlds,” the report noted.
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