Last week we exclusively reported that Apple was planning to launch its Apple TV in India. However, we were sketchy on details about when Apple would launch it and at what price. Multiple sources have now confirmed to us that in all likelihood Apple would launch the Apple TV in the coming fortnight for Rs 6,990. Also Read - Apple launches new HomePod mini smart speaker, India price Rs 9,900Also Read - Apple likely to introduce bundled service plan at lower price
Apple TV is not the rumored television set that Apple is said to be currently testing with its Asian manufacturing partners. Instead, it is a tiny box that connects to the television and brings the iTunes Store to it and also enables users to connect their iOS devices to their television wirelessly using AirPlay. Also Read - BGR Talks: ZEE5 CEO Tarun Katial speaks of managing an OTT platform in the times of Covid-19
Apple has been selling the device in some countries where it operates the iTunes store with music and video content for a few years now. However, it was not officially available in India as there was no content on iTunes till last week. But with iTunes store going live last week, launching Apple TV would seem the natural thing to do for Apple.