Apple is planning to preinstall the Beats Music app on every new iPhone and push the app to current iPhones next year via an update,Financial Times reports. The service will be pushed via an update to the iOS mobile operating system in March next year. Also Read - iPhone 11 selling with more than Rs 8,000 discount in India, but for a limited periodAlso Read - Apple App store removes this popular dating app for spreading misinformation
By pre-installing the app on all new iPhones, the company will be able to bring lots of new users on board. The move will help the music streaming service increase the headcount, which according to estimation is at around 110,000 subscribers, compared to 200 million active iTunes customers. It could be Apple s first attempt to capitalize on Beats since it bought the company for a whopping sum of $3 billion. Apple bought the Beats headphones and music app business in May, making its intentions clear that it wants to be a leader in digital music, a very lucrative business. Also Read - Apple adds UPI, RuPay, net banking on App Store: How to add new payment methods
The newspaper further notes that the Beats service will follow a paid subscription model. The service has also been rumored to getrebranded under the iTunes label. Apple could soon find itself in a prominent position to compete with music juggernauts like Spotify, and Pandora among others.
Even if Apple does bundle the Beats app in the next major update, it doesn t guarantee complete success. While more users are bound to notice and try the streaming app, it s not certain if they will keep using the service. Take U2 s album, for an example. Apple made U2 s new album free for all iOS-device owners, but later stats revealed that now many people actually download the album.