At the Apple keynote event today, after the Apple Watch 3, the company also unveiled the new Apple TV 4K. As the name suggests, the TV brings support for 4K resolution and HDR. In the product demo, the TV’s output looked promising. It shows sharper details and richer colors.
At the heart of the Apple TV is an A10X fusion chip, the same as the iPad Pro. It runs the latest version of TV OS. For content, Apple says its has been using with the largest production houses in the world, to bring HDR and 4K content at the same price as HD. Apple will upgrade content for uses to HDR, free of cost.
Apple also announced that it will team up with Netflix and Amazon Prime Video for 4K HDR original content on iTunes.