Apple has revealed that its News app had a glitch, which miscalculated the number of people reading the content distributed by its publishers. Admitting the error, Eddy Cue told The Wall Street Journal that its analytics had been miscounting the number of page views. Also Read - Meet Indian developer who wins Apple Design award for his music app NaadSadhana
In June 2015, Apple announced iOS 9 at WWDC 2015. One of the changes in iOS 9 was that the newsstand got replaced with News app, offering a Flipboard like magazine interface. Since then, Apple has been underestimating the number of readers using the app. The problem went unnoticed as Apple was working on improving the service. However, Cue did mention that the Cupertino giant is working on fixing the problem. Also Read - iPad Mini for 2021 to ditch fat bezels, could bring along new Apple Pencil Mini
In October, when Apple CEO Tim Cook revealed the company’s fourth quarter earnings, he mentioned that Apple news is used by approximately 40 million users. However, he did not specify if those are regular users or only the ones who accessed the service at some point or the other. Also Read - iOS 4 is now available again on modern iPhones, complete with Home button: How to get it
Even though the exact figures are currently unknown, Cue told the publication that the usage of Apple News has “scaled very fast,” and they are happy with the progress. Apple initially launched the service in September in the US, but expanded to Australia and the U.K. in the very next month. The company has partnered with over hundred publications such as The New York Times, ESPN, The Atlantic, CNN, The Daily Mail and the Slate among others to publish content on Apple News.
It is important for the publishers to know the accurate readership numbers as it directly impacts on advertising. Apple offers 100 percent profit on ads to publishers who share content on Apple News, and 70 percent profit for ads that are sold through Apple’s iAd service. Cue also mentioned that Apple is looking forward to expand the platform with self-service ad-buying feature over the next couple of months.