As quarterly reports from all market research firm continue to pour in, the latest one from Strategy Analytics which provides an interesting insight into the real success of Apple Watch. The research firm reveals that three of every four smartwatches sold globally in the second quarter were Apple Watches. Also Read - Apple App store removes this popular dating app for spreading misinformation
A total of 4 million Apple Watch units were shipped in second quarter of 2015, taking 75 percent of the market share. Samsung was nowhere close to Apple, and managed to rake in only 7.5 percent of global smartwatch market share, with less than even half a million units shipped in the second quarter. The remaining 17 percent included manufacturers like Pebble and Sony. Also Read - Apple adds UPI, RuPay, net banking on App Store: How to add new payment methods
These figures showcase how the consumer welcomed the Apple Watch with open arms. Last year, Apple had not even ventured into the smartwatch space, and Samsung ruled the market with 73.6 percent market share in the same quarter last year. However, Apple announced the Watch in September and made it available in April, after which it dethroned Samsung fully. Also Read - Apple co-founder Steve Jobs' job application sold for over Rs 2.5 crore
The report states that since the Apple Watch has released, the smartwatch market has grown by 457 percent. “It was the smartwatch industry’s fastest ever growth rate,” said Cliff Raskind, Strategy Analytics’ director said in the report.
Just to put things into perspective, these aren’t the official numbers of Apple Watch sales. In its earnings call a few days ago, Apple CEO Tim Cook declined to give specific numbers. Instead he said, “The feedback from Apple Watch customers is incredibly positive and we’ve been very happy with customer satisfaction and usage statistics. Our own market research shows that 94 percent of Apple Watch owners wear and use it regularly, if not every day.”